Case study: SevenSins
+ 61% more conversions gained from Google Ads
Google Ads account audit
Google Ads Strategy: setting up the keywords research and an audience list, competitors analysis, creating the correct type of messages and account structure
Implementation of Google Ads campaigns
Conversion attribution model. Major change: switching the account to Data Driven attribution
Testing, optimization, and remarketing
SevenSins – objectives
Growth of transactions volume gained from PPC channels
Maintain ROAS 4
Account management by a specialized agency
SevenSins and Optimized - Collaboration journey
Thanks to the implementation of proper online marketing strategies, during the past years, SevenSins has ranked its position, from a marketing perspective, as a reference lingerie-niched store, by mainly focusing on strategic Google and Facebook Ads implementation.
The collaboration between Optimized and SevenSins involves focusing on the implementation of a performance marketing strategy and management of pay per click channels. As a result, the store managed to increase the volume of YoY conversions.
For over 12 years we have been providing our customers with the largest variety of lingerie, through our online presence, as well as through our showroom. We like to believe that our online store can spice up the life of our clients by offering them a vast collection of great quality lingerie. Working with Optimized over the past four years has helped us grow our visibility and has even given us the opportunity to display new products, which are meant to improve our customers’ body image, confidence, and self-esteem. We are more than grateful for the results obtained and we are keen to continue the work on this path, together.
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