Data-driven performance marketing

About Us

Optimized agency is specialized in PPC campaigns (Google Ads, Facebook Ads, Instagram Ads, et.c) for e-commerce.

Our portfolio includes online stores and companies, with whom we work on clear performance-oriented goals (CPA, ROAS), and our team is made PPC specialists and Google-certified trainers, along with people who have hands-on experience in e-commerce.

Services

Creative
Rich Media

Digital
marketing courses

E-commerce
consulting services

Online
Strategy

PPC
Audit

PPC
Marketing

Social
Media Management

Our clients

Blog

What is ROAS?

ROAS (Return on Ad Spend) or the profitability of online advertising expenses, is one of the most important metrics in digital marketing. It measures the effectiveness of campaigns and helps online businesses to improve the performance when it comes to marketing investments. Starting from the idea that marketing is an investment, ROAS helps us understand […]

Citeste mai mult

The benefits and disadvantages of advertising on Google Ads

Unlike social media platforms, such as Facebook Ads or Instagram Ads, the user’s buying decision or the willingness to conduct a different action already exists in Google Ads, and the ads appear during the user’s research process. If you didn’t use Google Ads by now, you’re probably wondering what are the benefits this platform can […]

Citeste mai mult

Google Ads campaigns - A Beginner's Guide

Google Ads it’s a pay-per-click advertising channel where you can promote your products or services by paying per click or impression on an ad. The thing that makes Google a powerful marketing solution is that you can get an answer for every need:  i want to know, i want to go, i want to do, […]

Citeste mai mult

Google Ads vs Facebook Ads

What platform is better suited for your business? If you’re still unclear about what to choose between Google Ads and Facebook Ads, we’ll cover the key differences to keep in mind, and the factors to consider in order to determine which is the best fit depending on your business goals. Similarities between Google Ads & […]

Citeste mai mult

How to use negative keywords correctly in a Google Ads Campaign?

Keywords in Google Ads Keywords are terms or expressions used to match ads to the terms that users search for. Selecting keywords relevant to a campaign in Google Ads can help us reach the customers we want. Types of keyword matching in Google Ads Types of keyword matching in Google Ads The keyword match types […]

Citeste mai mult