Performance Marketing


The winning agency of the Best Performance Max Campaign for Retail award at the Search Excellence Awards 2022 competition, organized by Google.

Working with us, you ensure that you have a dedicated team of performance marketers (Google Ads, Facebook Ads, Instagram Ads, Bing Ads, etc.), specialized in e-commerce, with a solid track record of scaling Paid Advertising accounts.

Account Management

You’re already too busy running your business. Let us take care of your Google, Facebook and LinkedIn Ads accounts!

Rest assured the outcome will exceed your expectations, as we will make sure to provide the best results for you!


We provide personalized guidance for your business with valuable insights and recommendations made by experts in Paid Search campaigns.


Gain in-depth knowledge in performance campaigns directly from the founder of Optimized, Mădălina Stănescu.

We are not looking towards working with hundreds of companies.

But rather a few long-term partners with whom we can grow together. We do one thing and we do it very well. Our agency model is designed for companies that want to take their Paid Advertising programs to the next level, alongside a trusted team.

If you identify with the following criteria, we are most likely suitable to work together and we can help you reach your goals:

You are ready to scale your business successfully

You are either offering services, working in retail or finance industries

You have clear goals in mind, and you truly believe marketing is a profitable investment, not an expense

When our goals and perspectives are the same, we understand each other even better!

"3 main things we appreciate in Optimized team: (1) very good communication (extremely important for us), (2) their efficiency and prompt implementation (basically there’s no difference between an in-house team and working with Optimized) and (3) their constant understanding of our business models and margins so that the pay per click campaigns we develop are profitable".

said, Răzvan Pop, PC Garage Director

Using the best marketing strategies provided by Optimized has helped us increase our brand awareness, by gaining huge visibility and by providing customers with new, handy products, manufactured and designed in Bucovina.

Ionuț Bobu, CEO Marelbo

Since the very beginning, our main goal was to provide customers with the best products for supporting healthy lifestyle choices. We are delighted that more and more Romanians are progressively starting to be aware about the importance of the products they consume. This is our main motivator to keep up with their varied requirements, by constantly adding new, innovative products to our portfolio.

Working with Optimized has not only helped us in growing our visibility but has also provided bio products consumers with an easy way to find what they are looking for. The overall achieved results have determined us to further continue our path, as we are confident enough to believe that what has started from a true passion can be transformed in a valuable service for the people.

Ciprian Stancu, founder of Republica BIO

For over 12 years we have been providing our customers with the largest variety of lingerie, through our online presence, as well as through our showroom. We like to believe that our online store can spice up the life of our clients by offering them a vast collection of great quality lingerie.

Working with Optimized over the past four years has helped us grow our visibility and has even given us the opportunity to display new products, which are meant to improve our customers’ body image, confidence, and self-esteem. We are more than grateful for the results obtained and we are keen to continue the work on this path, together.

 Cristina Vasile, SevenSins Director

Complete PPC Guides

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Digital Lead

We are always in touch with top professionals working in digital, in order to accurately debate the most outstanding local online trends. Find out more by watching Optimized co-production, HotNews and Startupcafe.


"The secret is to take budgets to an audience you may already have, but don't know enough about" | Mădălina Stănescu, founder of Optimized

Mădălina Stănescu, founder of Optimized: „2020 was a timeless year that put us all to the test”

„Professional activity is not a simple job, but a passion” | Mădălina Stănescu, founder of Optimized

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How to restart with online promotion after leaving the state of emergency.

Mădălina Stănescu, founder of Optimized: "The e-commerce market is still in its infancy, only 15% of all Romanian companies sell online."