About Us
Optimized is an agency from Romania, specialized in PPC campaigns (Google Ads, Facebook Ads, Instagram Ads, et.c) for e-commerce.
Our portfolio includes online stores, with whom we work on clear performance-oriented goals (CPA, ROAS), and our team is made PPC specialists and Google-certified trainers, along with people who have hands-on experience in e-commerce.
Services
Our clients
Videos
Webinar BizTool.ro: Google campaigns Shopping Ads with Mădălina Stănescu Optimized
retail.ro Interviews - Madalina Stanescu
Blog
Abstract: Although the holiday shopping season may seem far away for most of the people, this is the right time for those working in marketing to prepare for a dynamic, unpredictable peak period in retail. As 2020 has been an unprecedent year in online sales, reaching $ 1.1 trillion (€ 836 billion) in global sales, […]
Customer traffic – both physical and digital – fuels the retail engine. In the post-pandemic world, the priority for retailers is to turn that traffic into sales. Store revenues fell by almost 25% among those selling non-food products. Now, as we look to a post-pandemic future with changing customer requirements, retailers need to consider how […]
Currently, the online retail / ecommerce market tends to become automated when it comes to Google PPC campaigns. Given the large number of products, with dozens of variables (stock, variations, models, etc.), it is not surprising that a product like Google Smart Shopping is becoming increasingly used detrimental to standard search or display campaigns. Since […]
In this article we will compare the platforms from a PPC marketing / pay-per-click ads point of view, focusing on differences and the demographic data of users. Contents: Google Ads Facebook Ads Instagram Ads Waze Ads LinkedIn Ads What do we use? Google Ads or Facebook Ads? Google Ads Compared to social media platforms, Google and its paid […]
The changes took place starting with January 19, when Apple had already announced its intention to implement the App Tracker Transparency system – in short, a pop-up prompt asking users for permission to have their data collected by the application they use. What does this mean? Users will be informed about their data, where it […]
