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Human-Driven
Performance Marketing
Awards
The winning agency of the Best Performance Max Campaign for Retail award at the Search Excellence Awards 2022 competition, organized by Google.
Working with us, you ensure that you have a dedicated team of performance marketers (Google Ads, Facebook Ads, Instagram Ads, Bing Ads, etc.), specialized in e-commerce, with a solid track record of scaling Paid Advertising accounts.
Account Management
You’re already too busy running your business. Let us take care of your Google, Facebook and LinkedIn Ads accounts!
Rest assured the outcome will exceed your expectations, as we will make sure to provide the best results for you!
Roadmap
We provide personalized guidance for your business with valuable insights and recommendations made by experts in Paid Search campaigns.
Courses
Gain in-depth knowledge in performance campaigns directly from the founder of Optimized, Mădălina Stănescu.
We are not looking towards working with hundreds of companies.
But rather a few long-term partners with whom we can grow together. We do one thing and we do it very well. Our agency model is designed for companies that want to take their Paid Advertising programs to the next level, alongside a trusted team.
If you identify with the following criteria, we are most likely suitable to work together and we can help you reach your goals:
You are ready to scale your business successfully
You are either offering services, working in retail or finance industries
You have clear goals in mind, and you truly believe marketing is a profitable investment, not an expense
When our goals and perspectives are the same, we understand each other even better!
The strategy implemented in the second half of 2024 marked a significant success for MIZAR, not only during Black Friday but also in validating and strengthening the brand’s strategic direction. The outstanding results, including increased sales and improved ROAS, were the outcome of a well-designed tactical plan and the exceptional execution by both the Optimized and MIZAR teams. Our goal is to sustain this upward trajectory in 2025 as well.
By strategically building a complex ads ecosystem with multiple touchpoints, we've seen great results. This approach has enabled us to engage with our target audience at multiple stages of their buyer journey, enhancing brand visibility, driving traffic, and ultimately, converting new customers more effectively
"3 main things we appreciate in Optimized team: (1) very good communication (extremely important for us), (2) their efficiency and prompt implementation (basically there’s no difference between an in-house team and working with Optimized) and (3) their constant understanding of our business models and margins so that the pay per click campaigns we develop are profitable".
Using the best marketing strategies provided by Optimized has helped us increase our brand awareness, by gaining huge visibility and by providing customers with new, handy products, manufactured and designed in Bucovina.
Since the very beginning, our main goal was to provide customers with the best products for supporting healthy lifestyle choices. We are delighted that more and more Romanians are progressively starting to be aware about the importance of the products they consume. This is our main motivator to keep up with their varied requirements, by constantly adding new, innovative products to our portfolio.
Working with Optimized has not only helped us in growing our visibility but has also provided bio products consumers with an easy way to find what they are looking for. The overall achieved results have determined us to further continue our path, as we are confident enough to believe that what has started from a true passion can be transformed in a valuable service for the people.
Complete PPC Guides
How to optimize Smart Bidding in eCommerce campaigns
What is ROAS?
How to Advertise on TikTok
Google Ads Performance Max – ce este și cele mai bune practici
Complete PPC Guides
- The complete Google Ads for eCommerce GuideRead more!
- The complete Guide - Google Ads for Lead GenerationRead more!
- The complete YouTube Ads GuideRead more!
- The complete Performance Max GuideRead more!
Media
"The secret is to take budgets to an audience you may already have, but don't know enough about" | Mădălina Stănescu, founder of Optimized
Mădălina Stănescu, founder of Optimized: „2020 was a timeless year that put us all to the test”
„Professional activity is not a simple job, but a passion” | Mădălina Stănescu, founder of Optimized
Optimized analysis: how to double sales and attract a 50% increase in traffic.
Optimized: how are purchasing decisions made when shopping online? Users search for less ”cheap” and more ”good” or ”efficient”.
How to restart with online promotion after leaving the state of emergency.
Mădălina Stănescu, founder of Optimized: "The e-commerce market is still in its infancy, only 15% of all Romanian companies sell online."
Are you ready to scale your business by working with us?
We are looking forward to discussing the best strategies and results for your business.