What is ROAS?

ROAS (Return on Ad Spend) or the profitability of online advertising expenses, is one of the most important metrics in digital marketing. It measures the effectiveness of campaigns and helps online businesses to improve the performance when it comes to marketing investments. Starting from the idea that marketing is an investment, ROAS helps us understand […]

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The benefits and disadvantages of advertising on Google Ads

Unlike social media platforms, such as Facebook Ads or Instagram Ads, the user’s buying decision or the willingness to conduct a different action already exists in Google Ads, and the ads appear during the user’s research process. If you didn’t use Google Ads by now, you’re probably wondering what are the benefits this platform can […]

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Google Ads campaigns – A Beginner’s Guide

Google Ads it’s a pay-per-click advertising channel where you can promote your products or services by paying per click or impression on an ad. The thing that makes Google a powerful marketing solution is that you can get an answer for every need:  i want to know, i want to go, i want to do, […]

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Google Ads vs Facebook Ads

What platform is better suited for your business? If you’re still unclear about what to choose between Google Ads and Facebook Ads, we’ll cover the key differences to keep in mind, and the factors to consider in order to determine which is the best fit depending on your business goals. Similarities between Google Ads & […]

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How to use negative keywords correctly in a Google Ads Campaign?

Keywords in Google Ads Keywords are terms or expressions used to match ads to the terms that users search for. Selecting keywords relevant to a campaign in Google Ads can help us reach the customers we want. Types of keyword matching in Google Ads Types of keyword matching in Google Ads The keyword match types […]

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How to increase sales and attract new customers – 2021 Shopping Season Guide

Abstract: Although the holiday shopping season may seem far away for most of the people, this is the right time for those working in marketing to prepare for a dynamic, unpredictable peak period in retail. As 2020 has been an unprecedent year in online sales, reaching $ 1.1 trillion (€ 836 billion) in global sales, […]

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The link between online and offline retail traffic – a study by Google

Customer traffic – both physical and digital – fuels the retail engine. In the post-pandemic world, the priority for retailers is to turn that traffic into sales. Store revenues fell by almost 25% among those selling non-food products. Now, as we look to a post-pandemic future with changing customer requirements, retailers need to consider how […]

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Google Smart Shopping. Automation vs. Control?

Currently, the online retail / ecommerce market tends to become automated when it comes to Google PPC campaigns. Given the large number of products, with dozens of variables (stock, variations, models, etc.), it is not surprising that a product like Google Smart Shopping is becoming increasingly used detrimental to standard search or display campaigns. Since […]

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Top 5 online platforms for PPC advertising in Romania

In this article we will compare the platforms from a PPC marketing / pay-per-click ads point of view, focusing on differences and the demographic data of users. Contents: Google Ads Facebook Ads Instagram Ads Waze Ads LinkedIn Ads What do we use? Google Ads or Facebook Ads? Google Ads Compared to social media platforms, Google and its paid […]

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iOS 14 Update & Facebook changes. Actions you should take now

The changes took place starting with January 19, when Apple had already announced its intention to implement the App Tracker Transparency system – in short, a pop-up prompt asking users for permission to have their data collected by the application they use. What does this mean? Users will be informed about their data, where it […]

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