Google Ads campaigns – A Beginner’s Guide

Google Ads it’s a pay-per-click advertising channel where you can promote your products or services by paying per click or impression on an ad. The thing that makes Google a powerful marketing solution is that you can get an answer for every need:  i want to know, i want to go, i want to do, […]

Citeste mai mult
Google Ads vs Facebook Ads

What platform is better suited for your business? If you’re still unclear about what to choose between Google Ads and Facebook Ads, we’ll cover the key differences to keep in mind, and the factors to consider in order to determine which is the best fit depending on your business goals. Similarities between Google Ads & […]

Citeste mai mult
How to increase sales and attract new customers – 2021 Shopping Season Guide

Abstract: Although the holiday shopping season may seem far away for most of the people, this is the right time for those working in marketing to prepare for a dynamic, unpredictable peak period in retail. As 2020 has been an unprecedent year in online sales, reaching $ 1.1 trillion (€ 836 billion) in global sales, […]

Citeste mai mult
The link between online and offline retail traffic – a study by Google

Customer traffic – both physical and digital – fuels the retail engine. In the post-pandemic world, the priority for retailers is to turn that traffic into sales. Store revenues fell by almost 25% among those selling non-food products. Now, as we look to a post-pandemic future with changing customer requirements, retailers need to consider how […]

Citeste mai mult
Google Smart Shopping. Automation vs. Control?

Currently, the online retail / ecommerce market tends to become automated when it comes to Google PPC campaigns. Given the large number of products, with dozens of variables (stock, variations, models, etc.), it is not surprising that a product like Google Smart Shopping is becoming increasingly used detrimental to standard search or display campaigns. Since […]

Citeste mai mult
Top 5 online platforms for PPC advertising in Romania

In this article we will compare the platforms from a PPC marketing / pay-per-click ads point of view, focusing on differences and the demographic data of users. Contents: Google Ads Facebook Ads Instagram Ads Waze Ads LinkedIn Ads What do we use? Google Ads or Facebook Ads? Google Ads Compared to social media platforms, Google and its paid […]

Citeste mai mult
iOS 14 Update & Facebook changes. Actions you should take now

The changes took place starting with January 19, when Apple had already announced its intention to implement the App Tracker Transparency system – in short, a pop-up prompt asking users for permission to have their data collected by the application they use. What does this mean? Users will be informed about their data, where it […]

Citeste mai mult
PPC Marketing and Digital Marketing Trends of Focus for 2021

This article discusses trends that will influence PPC Advertising, PPC Marketing, Performance Marketing eCommerce Strategies and more. The pandemic’s impact on digital marketing   Thanks to the effects caused by Covid-19 pandemic in 2020, the people’s drive to purchase almost everything online has exploded. Thus, many retailers with established physical shops had to move most of […]

Citeste mai mult
Republica BIO case study: how to double sales and have a 50% increase in traffic

In this article, we are presenting the tools and strategy that stores can use to strengthen their online presence. In this case, we are talking about the online store Republica BIO. We started working together in October 2018 and in almost two years the traffic increased by 50%, and sales have doubled. Currently, Republica BIO […]

Citeste mai mult
How to increase sales and attract new customers – 2020 Shopping Season Guide

Article preview: This is one of the most challenging times for the eCommerce industry. Businesses are doing the best to adapt and to align to the changes caused by COVID-19, and marketing is currently one if the best opportunities. As this context has changed the way we live and connect with those around us, so […]

Citeste mai mult