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Case study: PC Garage
+75% increase in the share of transactions brought by Google Ads
Results
+75%
increase in transactions in 2022 from Google Ads
+34.1%
more users in 2022 from Google Ads
Implementation phase
Analyzing the buyer persona profile for PC Garage and the customer journey map
Google Shopping Ads Strategy: segmenting campaigns based on the general objectives of the company
Implementing the PPC strategy
Monthly management of PPC channels
PC Garage – objectives
Maintaining a healthy ROAS position in the very competitive segment of IT&C, where retailers deal with small gross margins
Growth of transactions volume gained from PPC channels
PC Garage and Optimized - Collaboration
Founded in 2005, PC Garage is one of the largest IT and electronic products online stores in Romania, being regarded as a top leader in the gaming industry. Due to the implementation of proper online marketing strategies, during the past years, PC Garage has ranked its position by mainly focusing on strategic PPC implementation.
The collaboration between Optimized and PC Garage focuses on the implementation of a performance marketing strategy and the monthly management of pay-per-click channels. As a result, the brand has achieved an increase in the share of volume of YoY transactions.
Testimonial
3 main things we appreciate in Optimized team: (1) very good communication (extremely important for us), (2) their efficiency and prompt implementation (basically there’s no difference between an in-house team and working with Optimized) and (3) their constant understanding of our business models and margins so that the pay per click campaigns we develop are profitable.
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