EN 
RO 
Studiu de caz: Mizar
Mizar +67% creștere vânzări și +17% creștere ROAS în a doua jumătate a anului 2024
Results
+67%
Online Transactions
+17%
in ROAS
Colaborarea cu Mizar
In the second half of 2024, MIZAR surpassed its initial objectives and achieved significant improvements in its online campaign performance, recording:
+67% creștere în numărul de tranzacții online prin Google Ads, Facebook Ads și Instagram Ads
+42% creștere a bugetului de marketing, în condițiile unei creșteri de 40% a costului mediu per click.
+17% creștere ROAS
With over 28 years of experience in the fashion industry, MIZAR is a Romanian women's fashion brand known for its innovation, quality, and unique designs. Each collection is carefully crafted in its own design studio, offering over 1,000 new models annually that combine current trends with timeless elegance, available both online and in 19 physical stores across the country.
The challenge
The Romanian fashion industry is highly competitive, and in 2024, the entry of major players like Temu, Shein, and Trendyol significantly increased advertising costs, with an average 45% rise in cost-per-click in the Apparel segment. As a premium brand, MIZAR faced the challenge of remaining relevant and visible in a landscape dominated by aggressive discount strategies and strong advertising campaigns.
Our collaboration with MIZAR began in July 2024 with the primary objective of increasing order volume and improving online campaign performance without compromising the brand’s positioning. To achieve this, we decided to implement a multi-channel strategy, frequently optimized in real time.
Strategia de marketing
In order to address market challenges and maximize sales growth, we implemented a well-coordinated multi-channel strategy combining paid and organic channels. The campaigns were continuously optimized in real time to ensure consistent and sustainable performance across all platforms.
A Multi-Channel Approach – Campaniile de marketing au fost distribuite echilibrat pe platformele Google Ads, Facebook Ads, Instagram Ads, TikTok, Email Marketing și Social Media Management, fiecare canal având un rol esențial în strategia generală:
Google Ads: A mix of Search, Display, Demand Gen, and Performance Max (PMax) campaigns to maximize interest and conversions throughout the year.
Facebook Ads & Instagram Ads: Awareness, Traffic, and Sales campaigns targeting both new users and remarketing audiences.
TikTok Ads: Driving awareness and engagement among younger audiences.
Email Marketing: Personalized newsletters, promotional reminders, and product recommendations based on user behavior.
Social Media Management: Developing a well-defined content strategy, community management, and a structured posting calendar. We increased posting frequency to maintain high engagement and continuously attract new customers.
Real-Time Optimization – Un aspect cheie al succesului nostru a fost optimizarea continuă a campaniilor pe baza performanței în timp real. Colaborarea strânsă cu echipa MIZAR a fost esențială, având actualizări constante referitoare la comenzi și performanța acestora, ceea ce ne-a permis să ajustăm rapid bugetele și să adaptăm strategiile pe fiecare platformă.
Results Achieved – În urma acestei strategii multi-channel, MIZAR a înregistrat:
+67% increase in the number of online purchases compared to the same period in 2023.
+17% increase in ROAS from July to December 2024.
+42% increase in the marketing budget, with continuous campaign adjustments.
Enhanced performance across all channels, with significant growth in Social Media and Email Marketing engagement.
Additionally, the Black Friday campaign was a major success, reinforcing the long-term strategy’s impact. Between November 8-10, 2024, MIZAR recorded 1,300 orders, compared to 420 in the previous year, doubling ROAS and total sales revenue. Social Media generated significantly higher reach and link clicks, while the click rate in Email Marketing doubled, reaching 4.86% compared to 2.35% in the previous week.
Testimonial
The strategy implemented in the second half of 2024 marked a significant success for MIZAR, not only during Black Friday but also in validating and strengthening the brand’s strategic direction. The outstanding results, including increased sales and improved ROAS, were the outcome of a well-designed tactical plan and the exceptional execution by both the Optimized and MIZAR teams. Our goal is to sustain this upward trajectory in 2025 as well.
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