{"id":3025,"date":"2025-03-19T12:46:25","date_gmt":"2025-03-19T12:46:25","guid":{"rendered":"https:\/\/www.optimized.ro\/?p=3025"},"modified":"2025-03-20T15:29:55","modified_gmt":"2025-03-20T15:29:55","slug":"studiu-de-caz-mizar-67-crestere-vanzari-si-16-crestere-roas-in-a-doua-jumatate-a-anului-2024","status":"publish","type":"post","link":"https:\/\/www.optimized.ro\/en\/studiu-de-caz-mizar-67-crestere-vanzari-si-16-crestere-roas-in-a-doua-jumatate-a-anului-2024\/","title":{"rendered":"Case Study: MIZAR \u2013 67% Sales Growth and 17% ROAS Increase in the Second Half of 2024"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-6a6bed58c72f7\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-6a6bed58c72f7\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.optimized.ro\/en\/studiu-de-caz-mizar-67-crestere-vanzari-si-16-crestere-roas-in-a-doua-jumatate-a-anului-2024\/#Rezultate\" title=\"Results\">Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.optimized.ro\/en\/studiu-de-caz-mizar-67-crestere-vanzari-si-16-crestere-roas-in-a-doua-jumatate-a-anului-2024\/#Provocarea\" title=\"The challenge\">The challenge<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.optimized.ro\/en\/studiu-de-caz-mizar-67-crestere-vanzari-si-16-crestere-roas-in-a-doua-jumatate-a-anului-2024\/#Strategia_de_Marketing\" title=\"The Marketing Strategy\">The Marketing Strategy<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.optimized.ro\/en\/studiu-de-caz-mizar-67-crestere-vanzari-si-16-crestere-roas-in-a-doua-jumatate-a-anului-2024\/#Abordarea_Multi-Channel\" title=\"A Multi-Channel Approach\">A Multi-Channel Approach<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.optimized.ro\/en\/studiu-de-caz-mizar-67-crestere-vanzari-si-16-crestere-roas-in-a-doua-jumatate-a-anului-2024\/#Optimizarea_in_Timp_Real\" title=\"Real-Time Optimization\">Real-Time Optimization<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.optimized.ro\/en\/studiu-de-caz-mizar-67-crestere-vanzari-si-16-crestere-roas-in-a-doua-jumatate-a-anului-2024\/#Rezultatele_inregistrate\" title=\"Results Achieved\">Results Achieved<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.optimized.ro\/en\/studiu-de-caz-mizar-67-crestere-vanzari-si-16-crestere-roas-in-a-doua-jumatate-a-anului-2024\/#Testimonial\" title=\"Testimonial\">Testimonial<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.optimized.ro\/en\/studiu-de-caz-mizar-67-crestere-vanzari-si-16-crestere-roas-in-a-doua-jumatate-a-anului-2024\/#Concluzie_De_ce_a_functionat_aceasta_strategie\" title=\"Conclusion: Why Did This Strategy Work?\">Conclusion: Why Did This Strategy Work?<\/a><\/li><\/ul><\/nav><\/div>\n\n<div class=\"wp-block-group post-content-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading has-primary-color has-text-color\"><span class=\"ez-toc-section\" id=\"Rezultate\"><\/span><strong>Results<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In the second half of 2024, MIZAR surpassed its initial objectives and achieved significant improvements in its online campaign performance, recording:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>+67% increase<\/strong> in the number of online purchases through Google Ads, Facebook Ads, and Instagram Ads.<\/li>\n\n\n\n<li><strong>+17% increase<\/strong> in ROAS<\/li>\n\n\n\n<li><strong>+42% increase<\/strong> in the marketing budget, despite a 40% increase in the average cost per click.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">With over 28 years of experience in the fashion industry, MIZAR is a Romanian women's fashion brand known for its innovation, quality, and unique designs. Each collection is carefully crafted in its own design studio, offering over 1,000 new models annually that combine current trends with timeless elegance, available both online and in 19 physical stores across the country.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color\"><span class=\"ez-toc-section\" id=\"Provocarea\"><\/span><strong>The challenge<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Romanian fashion industry is highly competitive, and in 2024, the entry of major players like Temu, Shein, and Trendyol significantly increased advertising costs, with an average 45% rise in cost-per-click in the Apparel segment. As a premium brand, MIZAR faced the challenge of remaining relevant and visible in a landscape dominated by aggressive discount strategies and strong advertising campaigns.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our collaboration with MIZAR began in July 2024 with the primary objective of increasing order volume and improving online campaign performance without compromising the brand\u2019s positioning. To achieve this, we decided to implement a multi-channel strategy, frequently optimized in real time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color\"><span class=\"ez-toc-section\" id=\"Strategia_de_Marketing\"><\/span><strong>The Marketing Strategy<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\"has-foreground-color has-text-color has-link-color wp-elements-661dc881c3ac716ae44810c2ad1776c2 wp-block-paragraph\">In order to address market challenges and maximize sales growth, we implemented a well-coordinated multi-channel strategy combining paid and organic channels. The campaigns were continuously optimized in real time to ensure consistent and sustainable performance across all platforms.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Abordarea_Multi-Channel\"><\/span>A Multi-Channel Approach<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-foreground-color has-text-color has-link-color wp-elements-4a993d80d2a671f572aaaaf12798c691 wp-block-paragraph\">Marketing campaigns were strategically distributed across multiple platforms (Google Ads, Facebook Ads, Instagram Ads, TikTok Ads, Email Marketing and Social Media Management), each playing a key role in the overall strategy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Google Ads<\/strong>: A mix of Search, Display, Demand Gen, and Performance Max (PMax) campaigns to maximize interest and conversions throughout the year.<\/li>\n\n\n\n<li class=\" translation-block\"><strong>Facebook Ads &amp; Instagram Ads<\/strong>: Awareness, Traffic, and Sales campaigns, targeting both new users and remarketing audiences.<\/li>\n\n\n\n<li class=\" translation-block\"><strong>TikTok Ads<\/strong>: Generating visibility and engagement among the younger audience.<\/li>\n\n\n\n<li class=\" translation-block\"><strong>Email Marketing<\/strong>: Personalized newsletters, promotion reminders, and product recommendations based on user behavior.<\/li>\n\n\n\n<li class=\" translation-block\"><strong>Social Media Management<\/strong>: Creating a well-defined content strategy, managing the community, and implementing a well-structured posting calendar. We increased the number of posts to maintain high engagement and consistently attract new customers.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimizarea_in_Timp_Real\"><\/span>Real-Time Optimization<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"has-foreground-color has-text-color has-link-color wp-elements-82830d9a0bc6642abd08ce5317daa6c3 wp-block-paragraph\">A key factor in our success was the continuous optimization of campaigns based on real-time performance data. Close collaboration with the MIZAR team was essential, ensuring constant updates on orders and performance, allowing us to quickly adjust budgets and fine-tune strategies for each platform.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Rezultatele_inregistrate\"><\/span>Results Achieved<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Following this multi-channel strategy, MIZAR recorded:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\" translation-block\"><strong>+67% increase<\/strong> in the number of online orders compared to the same period in 2023<\/li>\n\n\n\n<li class=\" translation-block\"><strong>+17% increase<\/strong> in ROAS during the July\u2013December 2024 period<\/li>\n\n\n\n<li class=\" translation-block\"><strong>+42% increase<\/strong> in the marketing budget, considering the continuous campaign adjustments<\/li>\n\n\n\n<li>Enhanced performance across all channels, with significant growth in Social Media and Email Marketing engagement.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Additionally, the Black Friday campaign was a major success, reinforcing the long-term strategy\u2019s impact. Between November 8-10, 2024, MIZAR recorded 1,300 orders, compared to 420 in the previous year, doubling ROAS and total sales revenue. Social Media generated significantly higher reach and link clicks, while the click rate in Email Marketing doubled, reaching 4.86% compared to 2.35% in the previous week.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color\"><span class=\"ez-toc-section\" id=\"Testimonial\"><\/span><strong>Testimonial<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201e<em>The strategy implemented in the second half of 2024 marked a significant success for MIZAR, not only during Black Friday but also in validating and strengthening the brand\u2019s strategic direction. The outstanding results, including increased sales and improved ROAS, were the outcome of a well-designed tactical plan and the exceptional execution by both the Optimized and MIZAR teams. Our goal is to sustain this upward trajectory in 2025 as well.<\/em>\u201d<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014 Carmen Cristescu, Marketing &amp; E-commerce Director, MIZAR<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-28f72ec3eb68743a0490a6008f641adb\"><span class=\"ez-toc-section\" id=\"Concluzie_De_ce_a_functionat_aceasta_strategie\"><\/span><strong>Conclusion: Why Did This Strategy Work?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Multi-channel strategy<\/strong>: Integrating paid and organic channels to cover the entire conversion funnel.<\/li>\n\n\n\n<li><strong>Constant optimization<\/strong>: Adjusting budgets and campaigns in real time to maximize performance.<\/li>\n\n\n\n<li><strong>Adaptability<\/strong>: Quickly responding to market changes and consumer behavior.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">\ud83d\udca1 Want to achieve similar results for your brand? Let\u2019s discuss a personalized strategy!<\/p>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>","protected":false},"excerpt":{"rendered":"<p>Rezultate \u00cen a doua jum\u0103tate a anului 2024, MIZAR a reu\u0219it s\u0103 dep\u0103\u0219easc\u0103 obiectivele ini\u021biale \u0219i s\u0103 \u00eenregistreze o cre\u0219tere semnificativ\u0103 a performan\u021bei campaniilor online, ob\u021bin\u00e2nd: Cu o experien\u021b\u0103 de peste 28 de ani \u00een industria modei, MIZAR este un brand rom\u00e2nesc de fashion pentru femei, recunoscut pentru inova\u021bie, calitate \u0219i design unic. Fiecare colec\u021bie [&hellip;]<\/p>","protected":false},"author":4,"featured_media":3027,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[15],"tags":[],"class_list":["post-3025","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-studii-de-caz"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Studiu de caz MIZAR: +67% cre\u0219tere v\u00e2nz\u0103ri \u0219i +17% cre\u0219tere ROAS \u00een a doua jum\u0103tate a anului 2024 - Optimized<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimized.ro\/en\/studiu-de-caz-mizar-67-crestere-vanzari-si-16-crestere-roas-in-a-doua-jumatate-a-anului-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Studiu de caz MIZAR: +67% cre\u0219tere v\u00e2nz\u0103ri \u0219i +17% cre\u0219tere ROAS \u00een a doua jum\u0103tate a anului 2024 - Optimized\" \/>\n<meta property=\"og:description\" content=\"Rezultate \u00cen a doua jum\u0103tate a anului 2024, MIZAR a reu\u0219it s\u0103 dep\u0103\u0219easc\u0103 obiectivele ini\u021biale \u0219i s\u0103 \u00eenregistreze o cre\u0219tere semnificativ\u0103 a performan\u021bei campaniilor online, ob\u021bin\u00e2nd: Cu o experien\u021b\u0103 de peste 28 de ani \u00een industria modei, MIZAR este un brand rom\u00e2nesc de fashion pentru femei, recunoscut pentru inova\u021bie, calitate \u0219i design unic. 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