{"id":2981,"date":"2024-05-28T07:28:03","date_gmt":"2024-05-28T07:28:03","guid":{"rendered":"https:\/\/www.optimized.ro\/?p=2981"},"modified":"2024-05-29T07:21:13","modified_gmt":"2024-05-29T07:21:13","slug":"performance-max-for-sales-growth-gpec-summit-2024","status":"publish","type":"post","link":"https:\/\/www.optimized.ro\/en\/performance-max-for-sales-growth-gpec-summit-2024\/","title":{"rendered":"Performance Max for Sales Growth &#8211; GPeC Summit 2024"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69f5b78322c91\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69f5b78322c91\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.optimized.ro\/en\/performance-max-for-sales-growth-gpec-summit-2024\/#Campaniile_Performance_Max_PMax\" title=\"Performance Max (PMax) Campaigns\">Performance Max (PMax) Campaigns<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.optimized.ro\/en\/performance-max-for-sales-growth-gpec-summit-2024\/#Optimizari_la_nivelul_bid-urilor_si_bugetelor\" title=\"Bids and Budgets Optimizations\">Bids and Budgets Optimizations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.optimized.ro\/en\/performance-max-for-sales-growth-gpec-summit-2024\/#Optimizari_la_nivelul_asset-urilor\" title=\"Assets Optimizations\">Assets Optimizations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.optimized.ro\/en\/performance-max-for-sales-growth-gpec-summit-2024\/#Optimizari_la_nivelul_materialelor_creative\" title=\"Creatives Optimizations\">Creatives Optimizations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.optimized.ro\/en\/performance-max-for-sales-growth-gpec-summit-2024\/#Un_studiu_Google_arata_ca\" title=\"According to a Google study\">According to a Google study<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.optimized.ro\/en\/performance-max-for-sales-growth-gpec-summit-2024\/#Structura_contului_Excluderi\" title=\"Structura contului &amp; Excluderi\">Account structure &amp; Exclusions<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.optimized.ro\/en\/performance-max-for-sales-growth-gpec-summit-2024\/#Cum_iti_poti_segmenta_campaniile\" title=\"How to segment your campaigns\">How to segment your campaigns<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.optimized.ro\/en\/performance-max-for-sales-growth-gpec-summit-2024\/#Excluderi_la_nivel_de_campanie\" title=\"Campaign exclusions\">Campaign exclusions<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.optimized.ro\/en\/performance-max-for-sales-growth-gpec-summit-2024\/#Excluderi_la_nivel_de_cont\" title=\"Account exclusions\">Account exclusions<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.optimized.ro\/en\/performance-max-for-sales-growth-gpec-summit-2024\/#Merchant_Center_si_feed-ul_de_produse\" title=\"Merchant Center &amp; the product feed\">Merchant Center &amp; the product feed<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.optimized.ro\/en\/performance-max-for-sales-growth-gpec-summit-2024\/#Adaugarea_cat_mai_multor_produse\" title=\"Add as many products as possible\">Add as many products as possible<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.optimized.ro\/en\/performance-max-for-sales-growth-gpec-summit-2024\/#Optimizarea_titlurilor_produselor\" title=\"Product titles Optimizations\">Product titles Optimizations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.optimized.ro\/en\/performance-max-for-sales-growth-gpec-summit-2024\/#Optimizarea_descrierilor\" title=\"Descriptions Optimizations\">Descriptions Optimizations<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.optimized.ro\/en\/performance-max-for-sales-growth-gpec-summit-2024\/#Optimizarea_imaginilor\" title=\"Images Optimizations\">Images Optimizations<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.optimized.ro\/en\/performance-max-for-sales-growth-gpec-summit-2024\/#Contacteaza-ne\" title=\"Get in touch\">Get in touch<\/a><\/li><\/ul><\/nav><\/div>\n\n<div class=\"wp-block-group post-content-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>On the 20th and 21st of May, the GPeC Summit - E-Commerce &amp; Digital Marketing at 360\u00b0 took place, and we had the pleasure of being among the speakers at the event, during the workshop 'Performance Max Google Ads'. In this article, we\u2019ll detail some of the new features in PMax.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/Articol-GPeC-1024x576.png\" alt=\"\" class=\"wp-image-2983\" srcset=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/Articol-GPeC-1024x576.png 1024w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/Articol-GPeC-300x169.png 300w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/Articol-GPeC-768x432.png 768w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/Articol-GPeC-1536x864.png 1536w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/Articol-GPeC-18x10.png 18w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/Articol-GPeC.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-background-color has-text-color has-link-color wp-elements-35e8effd87692db59d8885408390ac86\"><strong>.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color\"><span class=\"ez-toc-section\" id=\"Campaniile_Performance_Max_PMax\"><\/span><strong>Performance Max (PMax) Campaigns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>PMax campaigns no longer need an intro, as they are the most frequently used campaigns in the e-commerce area. Last year, we launched a detailed guide on how to set up these types of campaigns and the elements you need. You can download it for free <a href=\"https:\/\/www.optimized.ro\/en\/ghidul-complet-performance-max\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>In the meantime, Google has provided us with a series of available optimizations and a bit more visibility compared to what we had when these campaigns were launched.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimizari_la_nivelul_bid-urilor_si_bugetelor\"><\/span><strong>Bids and Budgets Optimizations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It is recommended to follow the recommendations regarding optimization score, budgets, and bids and apply them when appropriate.<\/li>\n\n\n\n<li><a href=\"https:\/\/support.google.com\/google-ads\/answer\/9230124?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Performance Planner<\/a> can help us understand how the campaign might evolve.<\/li>\n\n\n\n<li>It is good to align the campaign objectives with the business ones.<\/li>\n\n\n\n<li>We recommend avoiding budget limitations in campaigns.<\/li>\n\n\n\n<li>We recommend avoiding budget changes simultaneously with other changes in campaigns (new conversion actions, tCPA, etc.).<\/li>\n<\/ul>\n\n\n\n<p><strong>In sales season<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Adjust the budgets of Performance Max campaigns and ROAS targets<strong> at least 4-6 weeks<\/strong> before peak periods to take advantage of additional opportunities while maintaining your efficiency goals.<\/li>\n\n\n\n<li>Use <strong>Maximum Conversion Value Bidding<\/strong> with a target ROAS for the bidding strategy.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimizari_la_nivelul_asset-urilor\"><\/span><strong>Assets Optimizations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ensure that you have reached the maximum limit of uploaded creatives.<\/li>\n\n\n\n<li>Use Asset Performance Ratings to identify low performers.<\/li>\n\n\n\n<li>Use <a href=\"https:\/\/support.google.com\/google-ads\/answer\/13872527?hl=en\" target=\"_blank\" rel=\"noreferrer noopener\">Asset Group Reporting<\/a> to make adjustments at the ad group level.<\/li>\n\n\n\n<li>Separate themes and audiences into different asset groups.<\/li>\n\n\n\n<li>Create a different asset group for a special event or for a sale with products you want to sell this season.<\/li>\n\n\n\n<li>Include different display formats as well as multiple video variations.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimizari_la_nivelul_materialelor_creative\"><\/span><strong>Creatives Optimizations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Highlight product information and offers (such as promotions) in titles and descriptions.<\/li>\n\n\n\n<li>Use authentic, high-quality images that encourage people to interact with your brand, and avoid using staged-looking stock images.<\/li>\n\n\n\n<li>Upload customized video materials that align with your brand's standards and messages; the video builder tool can also help you create video materials in less than a few minutes.<\/li>\n\n\n\n<li>Ensure you use a phased approach when replacing assets. Upload the new assets before deleting those with a \"low\" rating.<\/li>\n\n\n\n<li>Create and upload assets at least 2 weeks before promotional campaigns.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Un_studiu_Google_arata_ca\"><\/span><strong>According to a Google study<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>CTR increases when at least 4 sitelinks appear in Search ads.<\/li>\n\n\n\n<li>CTR increases with mobile Search ads in top positions.<\/li>\n\n\n\n<li>You receive more conversions and clicks when you improve ad strength from poor to excellent.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"240\" src=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/bune-practici.png\" alt=\"\" class=\"wp-image-2984\" srcset=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/bune-practici.png 900w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/bune-practici-300x80.png 300w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/bune-practici-768x205.png 768w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/bune-practici-18x5.png 18w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<p class=\"has-background-color has-text-color has-link-color wp-elements-8cea8f9af6dd7ab3bce1186abdb4a3a3\">.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-45cacce6837f39ebcceafea6af629669\"><span class=\"ez-toc-section\" id=\"Structura_contului_Excluderi\"><\/span><strong>Account structure &amp; Exclusions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>It\u2019s recommended to group PMax campaigns based on the profitability of the products.<br>Let's take the following example:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"237\" src=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/optimizare-profit-1024x237.png\" alt=\"\" class=\"wp-image-2985\" srcset=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/optimizare-profit-1024x237.png 1024w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/optimizare-profit-300x70.png 300w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/optimizare-profit-768x178.png 768w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/optimizare-profit-1536x356.png 1536w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/optimizare-profit-18x4.png 18w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/optimizare-profit.png 1774w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-background-color has-text-color has-link-color wp-elements-8cea8f9af6dd7ab3bce1186abdb4a3a3\">.<\/p>\n\n\n\n<p>Both products are in the same campaign with the same ROAS target. Product B is more profitable than Product A. If we reduce the ROAS target, Product B would continue to be profitable and would attract more conversions at the same time.<\/p>\n\n\n\n<p>Furthermore, it is ideal for each PMax campaign to have multiple asset groups organized by themes\/audiences, with customized creatives.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"934\" height=\"324\" src=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/campaign-structure.png\" alt=\"\" class=\"wp-image-2986\" srcset=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/campaign-structure.png 934w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/campaign-structure-300x104.png 300w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/campaign-structure-768x266.png 768w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/campaign-structure-18x6.png 18w\" sizes=\"auto, (max-width: 934px) 100vw, 934px\" \/><\/figure>\n\n\n\n<p class=\"has-background-color has-text-color has-link-color wp-elements-8cea8f9af6dd7ab3bce1186abdb4a3a3\">.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cum_iti_poti_segmenta_campaniile\"><\/span><strong>How to segment your campaigns<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Based on the level of expertise, we've prepared 3 possible segmentations for PMax campaigns.<\/p>\n\n\n\n<p><strong>Beginner level<\/strong> - one generic campaign<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Easy setup<\/li>\n\n\n\n<li>Does not cover the business objective.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"475\" height=\"340\" src=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/nivel-incepator.png\" alt=\"\" class=\"wp-image-2987\" srcset=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/nivel-incepator.png 475w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/nivel-incepator-300x215.png 300w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/nivel-incepator-18x12.png 18w\" sizes=\"auto, (max-width: 475px) 100vw, 475px\" \/><\/figure>\n\n\n\n<p><strong>Medium level<\/strong> - multiple PMax campaigns\/product categories<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Medium effort<\/li>\n\n\n\n<li>Diversification<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"518\" height=\"483\" src=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/nivel-mediu.png\" alt=\"\" class=\"wp-image-2988\" srcset=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/nivel-mediu.png 518w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/nivel-mediu-300x280.png 300w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/nivel-mediu-13x12.png 13w\" sizes=\"auto, (max-width: 518px) 100vw, 518px\" \/><\/figure>\n\n\n\n<p class=\"has-background-color has-text-color has-link-color wp-elements-8cea8f9af6dd7ab3bce1186abdb4a3a3\">.<\/p>\n\n\n\n<p><strong>Advanced level<\/strong> - multiple PMax campaigns with business\/profitability objectives<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Complex setup<\/li>\n\n\n\n<li>Thematic asset groups, customized on audiences<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"462\" height=\"517\" src=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/nivel-avansat.png\" alt=\"\" class=\"wp-image-2989\" srcset=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/nivel-avansat.png 462w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/nivel-avansat-268x300.png 268w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/nivel-avansat-11x12.png 11w\" sizes=\"auto, (max-width: 462px) 100vw, 462px\" \/><\/figure>\n\n\n\n<p class=\"has-background-color has-text-color has-link-color wp-elements-8cea8f9af6dd7ab3bce1186abdb4a3a3\">.<\/p>\n\n\n\n<p>All these segmentations are based on custom labels; information we add to the product feed to signal that a product has priority - for example: \"best-seller,\" \"high margin,\" \"trending,\" \"holiday product\".<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Excluderi_la_nivel_de_campanie\"><\/span><strong>Campaign exclusions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The brand searches within PMax campaigns<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"491\" height=\"228\" src=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/brand-exclusions.png\" alt=\"\" class=\"wp-image-2990\" srcset=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/brand-exclusions.png 491w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/brand-exclusions-300x139.png 300w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/brand-exclusions-18x8.png 18w\" sizes=\"auto, (max-width: 491px) 100vw, 491px\" \/><\/figure>\n\n\n\n<p class=\"has-background-color has-text-color has-link-color wp-elements-8cea8f9af6dd7ab3bce1186abdb4a3a3\">.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Certain pages from our website<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"455\" src=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/exclude-URLs-1024x455.png\" alt=\"\" class=\"wp-image-2991\" srcset=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/exclude-URLs-1024x455.png 1024w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/exclude-URLs-300x133.png 300w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/exclude-URLs-768x341.png 768w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/exclude-URLs-18x8.png 18w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/exclude-URLs.png 1044w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-background-color has-text-color has-link-color wp-elements-a911c1e84d24e6faf78292314ec0274f\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Excluderi_la_nivel_de_cont\"><\/span><strong>Account exclusions<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Negative keywords<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"210\" src=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/negative-keywords-1024x210.png\" alt=\"\" class=\"wp-image-2992\" srcset=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/negative-keywords-1024x210.png 1024w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/negative-keywords-300x62.png 300w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/negative-keywords-768x158.png 768w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/negative-keywords-1536x316.png 1536w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/negative-keywords-18x4.png 18w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/negative-keywords.png 1742w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-background-color has-text-color has-link-color wp-elements-8cea8f9af6dd7ab3bce1186abdb4a3a3\">.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Placements where the campaign is displayed<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"453\" height=\"850\" src=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/placement-exclusions.png\" alt=\"\" class=\"wp-image-2993\" style=\"width:214px;height:auto\" srcset=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/placement-exclusions.png 453w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/placement-exclusions-160x300.png 160w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/placement-exclusions-6x12.png 6w\" sizes=\"auto, (max-width: 453px) 100vw, 453px\" \/><\/figure>\n\n\n\n<p class=\"has-background-color has-text-color has-link-color wp-elements-a911c1e84d24e6faf78292314ec0274f\"><\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-f727fc3c51b3eab16f18212c0bc5a023\"><span class=\"ez-toc-section\" id=\"Merchant_Center_si_feed-ul_de_produse\"><\/span><strong>Merchant Center &amp; the product feed<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Last but not least, the quality of your campaigns matches the information you provide to your customers. Below, we've prepared a series of recommendations for optimizing your product feed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Adaugarea_cat_mai_multor_produse\"><\/span><strong>Add as many products as possible<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To start with, it's crucial to minimize the number of disapproved products and add all the products in our inventory to the feed. Here are some common issues and their solutions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Products rejected due to price or availability<br><strong>Solution<\/strong>: You can submit products to the Merchant Center via API or use a product feed with multiple daily update rules where you enable Automatic Updates.<\/li>\n\n\n\n<li>Invalid or missing images<br><strong>Solution<\/strong>: Request high-quality images from manufacturers or suppliers whenever possible and ensure that the image links are valid before uploading them to the feed.<\/li>\n\n\n\n<li>Product pages cannot be accessed<br><strong>Solution<\/strong>: Test the landing pages.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimizarea_titlurilor_produselor\"><\/span><strong>Product titles Optimizations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The title of the products in the feed is relevant for the following two reasons:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>It's used by Google to match searches in Search.<\/li>\n\n\n\n<li>It's displayed in the ad, thus impacting click-through and conversion rates.<\/li>\n<\/ul>\n\n\n\n<p>Here are some recommendations regarding the structure of product titles:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/optimizarea-titlurilor-de-produs-1024x538.png\" alt=\"\" class=\"wp-image-2994\" srcset=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/optimizarea-titlurilor-de-produs-1024x538.png 1024w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/optimizarea-titlurilor-de-produs-300x158.png 300w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/optimizarea-titlurilor-de-produs-768x403.png 768w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/optimizarea-titlurilor-de-produs-18x9.png 18w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/optimizarea-titlurilor-de-produs.png 1087w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-background-color has-text-color has-link-color wp-elements-8cea8f9af6dd7ab3bce1186abdb4a3a3\">.<\/p>\n\n\n\n<p class=\" translation-block\">In Discovery campaigns using a product feed, a <strong>short title<\/strong> can be added. The 'short_title' attribute is used to briefly and clearly identify the product you are selling. Unlike the regular title attribute, the value you send for the 'short_title' must be concise and will only be used in the context of navigation.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1001\" height=\"580\" src=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/short-title.png\" alt=\"\" class=\"wp-image-2995\" srcset=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/short-title.png 1001w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/short-title-300x174.png 300w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/short-title-768x445.png 768w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/short-title-18x10.png 18w\" sizes=\"auto, (max-width: 1001px) 100vw, 1001px\" \/><\/figure>\n\n\n\n<p class=\"has-foreground-color has-text-color has-link-color wp-elements-ba1238313e84d32e61af7a13624464d4\"><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimizarea_descrierilor\"><\/span><strong>Descriptions Optimizations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Think of the product description in the feed as its advertisement.<\/li>\n\n\n\n<li>Add as much relevant information as possible.<\/li>\n\n\n\n<li>Include keywords and useful information from the landing page.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimizarea_imaginilor\"><\/span><strong>Images Optimizations<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Don\u2019t use an image that contains promotional elements or other text.<\/li>\n\n\n\n<li>An image should have a minimum resolution of 600 x 600 pixels and an aspect ratio between 2:0 and 2:3<\/li>\n<\/ul>\n\n\n\n<p><strong>New!<\/strong> For Discovery campaigns using a product feed, lifestyle images can be used - these are used to present a product in a real context, such as clothing worn by a model, furniture arranged in a room, multiple products displayed as a complete set, or products featured on brightly colored backgrounds or in amusing situations.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"823\" height=\"755\" src=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/img-lifestyle.png\" alt=\"\" class=\"wp-image-2996\" style=\"width:428px;height:auto\" srcset=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/img-lifestyle.png 823w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/img-lifestyle-300x275.png 300w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/img-lifestyle-768x705.png 768w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2024\/05\/img-lifestyle-13x12.png 13w\" sizes=\"auto, (max-width: 823px) 100vw, 823px\" \/><\/figure>\n\n\n\n<p class=\"has-background-color has-text-color has-link-color wp-elements-8cea8f9af6dd7ab3bce1186abdb4a3a3\">.<\/p>\n\n\n\n<p>For more info on product feeds and how to optimize them for the best results, check out <a href=\"https:\/\/www.optimized.ro\/en\/cum-auditam-un-feed-google-shopping\/#Imagini_invalide_sau_care_lipsesc\" target=\"_blank\" rel=\"noreferrer noopener\">our blog article<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color has-link-color wp-elements-cae50d795237d9b9814ef864da2157ea\"><span class=\"ez-toc-section\" id=\"Contacteaza-ne\"><\/span><strong>Get in touch<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We hope that we were able to offer you some useful and insightful information on managing your Performance Max campaigns. For more advice or consulting on how to use PMax to boost sales, you can contact us anytime right <a href=\"https:\/\/www.optimized.ro\/en\/contact\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Pe 20 &#8211; 21 Mai a avut loc GPeC Summit &#8211; E-Commerce &amp; Digital Marketing la 360\u00b0 \u0219i am avut pl\u0103cerea s\u0103 fim unii dintre speakerii evenimentului, \u00een cadrul workshop-ului \u201cPerformance Max Google Ads\u201d. \u00cen articolul de fa\u021b\u0103 detaliem c\u00e2teva dintre nout\u0103\u021bile din PMax. . Campaniile Performance Max (PMax) Campaniile PMax nu mai au nevoie [&hellip;]<\/p>","protected":false},"author":4,"featured_media":3007,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-2981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-optimizari-ppc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Performance Max for Sales Growth - GPeC Summit 2024 - Optimized<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimized.ro\/en\/performance-max-for-sales-growth-gpec-summit-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Performance Max for Sales Growth - GPeC Summit 2024 - Optimized\" \/>\n<meta property=\"og:description\" content=\"Pe 20 &#8211; 21 Mai a avut loc GPeC Summit &#8211; E-Commerce &amp; Digital Marketing la 360\u00b0 \u0219i am avut pl\u0103cerea s\u0103 fim unii dintre speakerii evenimentului, \u00een cadrul workshop-ului \u201cPerformance Max Google Ads\u201d. \u00cen articolul de fa\u021b\u0103 detaliem c\u00e2teva dintre nout\u0103\u021bile din PMax. . 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