{"id":2890,"date":"2023-07-19T10:36:32","date_gmt":"2023-07-19T10:36:32","guid":{"rendered":"https:\/\/www.optimized.ro\/?p=2890"},"modified":"2023-07-19T10:36:34","modified_gmt":"2023-07-19T10:36:34","slug":"experienta-unui-marketer-cu-ga4-certificarea-google-si-tipstricks","status":"publish","type":"post","link":"https:\/\/www.optimized.ro\/en\/experienta-unui-marketer-cu-ga4-certificarea-google-si-tipstricks\/","title":{"rendered":"The experience of a marketer with GA4, Google certification and tips &amp; tricks"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69eca71968ae8\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69eca71968ae8\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.optimized.ro\/en\/experienta-unui-marketer-cu-ga4-certificarea-google-si-tipstricks\/#Interviu\" title=\"Interview\">Interview<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.optimized.ro\/en\/experienta-unui-marketer-cu-ga4-certificarea-google-si-tipstricks\/#3_metrici_pe_care_nu_ii_mai_gasesti_usor_in_GA4\" title=\"Here are 3 metrics you can no longer find (easily) in GA4\">Here are 3 metrics you can no longer find (easily) in GA4<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.optimized.ro\/en\/experienta-unui-marketer-cu-ga4-certificarea-google-si-tipstricks\/#Bounce_rate-ul_in_GA4\" title=\"Bounce rate in GA4\">Bounce rate in GA4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.optimized.ro\/en\/experienta-unui-marketer-cu-ga4-certificarea-google-si-tipstricks\/#Rata_de_conversie_in_GA4\" title=\"Conversion rate in GA4\">Conversion rate in GA4<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.optimized.ro\/en\/experienta-unui-marketer-cu-ga4-certificarea-google-si-tipstricks\/#Tranzactiile_in_GA4\" title=\"Transactions in GA4\">Transactions in GA4<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.optimized.ro\/en\/experienta-unui-marketer-cu-ga4-certificarea-google-si-tipstricks\/#Despre_Optimized\" title=\"About Optimized\">About Optimized<\/a><\/li><\/ul><\/nav><\/div>\n\n<div class=\"wp-block-group post-content-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p>Starting from July 1, 2023, the world of data analytics as we know it has changed. GA4 is the new tool offered by Google for measuring and analyzing website traffic, replacing the veteran Universal Analytics, a platform that we can unequivocally say we've grown with over the past 15 years.<\/p>\n\n\n\n<p><strong>Silvia Zanfir<\/strong> is the PPC Lead in our team, with over 15 years of experience in digital marketing and e-commerce, and today she shares her learning experience with the new platform and the GA4 certification exam. Additionally, Silvia has prepared 3 useful pieces of information for you regarding the usage of the new platform.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/P_049-copy-1024x683.jpg\" alt=\"\" class=\"wp-image-2891 size-full\" srcset=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/P_049-copy-1024x683.jpg 1024w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/P_049-copy-300x200.jpg 300w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/P_049-copy-768x512.jpg 768w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/P_049-copy-1536x1024.jpg 1536w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/P_049-copy-2048x1366.jpg 2048w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/P_049-copy-18x12.jpg 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p>Silvia Zanfir, <\/p>\n\n\n\n<p>PPC Lead, Optimized<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color\"><span class=\"ez-toc-section\" id=\"Interviu\"><\/span><strong>Interview<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Q: Silvia, how was your encounter with GA4?<\/strong><br><strong>A<\/strong>: I have to admit that in the first few days, I felt a certain fear and resistance because it was a different platform. However, after 2 days of training, things became clearer, and I started looking at GA4 with more curiosity and enthusiasm. It greatly helped me back then that I managed to identify the reports or ways to extract the information I needed, similar to what I used in Universal Analytics. Even though there are a few changes in GA4 regarding certain metrics and dimensions, I am now very comfortable in identifying at least what I used before.<\/p>\n\n\n\n<p><strong>Q: How did the companies you work with react to GA4?<\/strong><br><strong>A<\/strong>: Certainly, since last year, GA4 has been a challenge for everyone, and it's understandable. Many companies preferred to postpone the transition last year because the platform had some minor bugs and required a learning process.<\/p>\n\n\n\n<p><strong>Q: What does GA4 bring to the table?<\/strong><br><strong>A<\/strong>: I believe the most important aspect to mention is that this time the focus is on user-triggered events rather than their sessions. Even though in marketing we have been talking for a while about the importance of message relevance to the user's acquisition stage, in reality, without a tool that encourages us to think more in terms of \"why\" and \"how\" rather than \"how much,\" it's difficult.<br>Furthermore, GA4 collects data from both websites and apps to better understand the customer journey. Last but not least, some advantages of GA4 include cookieless tracking and behavior and conversion modeling.<\/p>\n\n\n\n<p><strong>Q: How did you prepare in order to obtain the GA4 certification?<\/strong><br><strong>A<\/strong>: The GA4 certification and study materials are available on SkillShop and are free of charge. In addition to that, I had a learning plan that included both individual training and studying on an international platform.<\/p>\n\n\n\n<p><strong>Q: What advice would you give to those who are starting to study GA4?<\/strong><br><strong>A<\/strong>: They should let go of the tendency to compare it to Universal Analytics. UA is history.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color\"><span class=\"ez-toc-section\" id=\"3_metrici_pe_care_nu_ii_mai_gasesti_usor_in_GA4\"><\/span><strong>Here are 3 metrics you can no longer find (easily) in GA4<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading has-primary-color has-text-color\"><span class=\"ez-toc-section\" id=\"Bounce_rate-ul_in_GA4\"><\/span>Bounce rate in GA4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Have you wondered how to find the bounce rate in GA4? Don't worry, we have prepared a short tutorial for you below.<\/p>\n\n\n\n<p>The standard report in GA4 now looks like this:<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:85% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"317\" src=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.24.50-1024x317.png\" alt=\"\" class=\"wp-image-2892 size-full\" srcset=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.24.50-1024x317.png 1024w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.24.50-300x93.png 300w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.24.50-768x238.png 768w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.24.50-1536x476.png 1536w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.24.50-2048x634.png 2048w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.24.50-18x6.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><\/p>\n<\/div><\/div>\n\n\n\n<p><strong>Engagement rate<\/strong> is the percentage of sessions that actively engaged with a website or mobile application. <strong>Bounce rate,<\/strong> which we were accustomed to, is the opposite of engagement rate. A bounced session is a session that did not involve any interactions with the page. An engaged session is a session that lasts for 10 seconds or more, includes one or more conversion events, or has two or more page\/screen views. If a user does not meet the criteria for an engaged session, GA4 counts the session as a bounce.<\/p>\n\n\n\n<p>If you are familiar with bounce rate and are looking for an answer to the question \"How do I add bounce rate to my report?\", you can do so by editing the report and adding the \"Bounce rate\" metric.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:30% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"408\" height=\"926\" src=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.25.55.png\" alt=\"\" class=\"wp-image-2893 size-full\" srcset=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.25.55.png 408w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.25.55-132x300.png 132w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.25.55-5x12.png 5w\" sizes=\"auto, (max-width: 408px) 100vw, 408px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:38% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"355\" height=\"1024\" src=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.26.45-355x1024.png\" alt=\"\" class=\"wp-image-2894 size-full\" srcset=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.26.45-355x1024.png 355w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.26.45-104x300.png 104w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.26.45-4x12.png 4w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.26.45.png 392w\" sizes=\"auto, (max-width: 355px) 100vw, 355px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><\/p>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>The customized report that includes Bounce rate would look like this:<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:85% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"299\" src=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.31.16-1024x299.png\" alt=\"\" class=\"wp-image-2895 size-full\" srcset=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.31.16-1024x299.png 1024w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.31.16-300x88.png 300w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.31.16-768x224.png 768w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.31.16-1536x448.png 1536w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.31.16-2048x598.png 2048w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.31.16-18x5.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\"><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-primary-color has-text-color\"><span class=\"ez-toc-section\" id=\"Rata_de_conversie_in_GA4\"><\/span>Conversion rate in GA4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you have an online store or work in e-commerce, you're definitely interested in quickly finding the answer to the question, \"Where do I see the website conversion rate in GA4?\" You can add it by editing the report and including the metric \"Session conversion rate.\" This metric is similar to the one you were familiar with in Universal Analytics.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:30% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"408\" height=\"926\" src=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.25.55-1.png\" alt=\"\" class=\"wp-image-2896 size-full\" srcset=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.25.55-1.png 408w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.25.55-1-132x300.png 132w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.25.55-1-5x12.png 5w\" sizes=\"auto, (max-width: 408px) 100vw, 408px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:37% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"336\" height=\"1024\" src=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.31.50-336x1024.png\" alt=\"\" class=\"wp-image-2897 size-full\" srcset=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.31.50-336x1024.png 336w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.31.50-98x300.png 98w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.31.50-4x12.png 4w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.31.50.png 390w\" sizes=\"auto, (max-width: 336px) 100vw, 336px\" \/><\/figure><div class=\"wp-block-media-text__content\"><\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>The customized report that includes Session conversion rate would look like this:<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:85% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"308\" src=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.37.07-1024x308.png\" alt=\"\" class=\"wp-image-2898 size-full\" srcset=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.37.07-1024x308.png 1024w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.37.07-300x90.png 300w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.37.07-768x231.png 768w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.37.07-1536x462.png 1536w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.37.07-2048x616.png 2048w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.37.07-18x5.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\"><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading has-primary-color has-text-color\"><span class=\"ez-toc-section\" id=\"Tranzactiile_in_GA4\"><\/span>Transactions in GA4<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>In GA4, a conversion refers to any valuable event triggered on your website. For example, a purchase or subscribing to a newsletter. It's up to you to decide what you want to mark as a conversion during the process of implementing events tracked by GA4. For online store owners or marketing specialists working in e-commerce, a conversion typically means a transaction. Therefore, they should track the Purchase event. You can access it by selecting \"Purchase\" from the drop-down menu.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:85% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"318\" src=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.42.14-1024x318.png\" alt=\"\" class=\"wp-image-2899 size-full\" srcset=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.42.14-1024x318.png 1024w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.42.14-300x93.png 300w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.42.14-768x239.png 768w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.42.14-1536x478.png 1536w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.42.14-2048x637.png 2048w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.42.14-18x6.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\"><\/div><\/div>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:25% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"246\" height=\"276\" src=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.40.46.png\" alt=\"\" class=\"wp-image-2900 size-full\" srcset=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.40.46.png 246w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.40.46-11x12.png 11w\" sizes=\"auto, (max-width: 246px) 100vw, 246px\" \/><\/figure><div class=\"wp-block-media-text__content\"><\/div><\/div>\n\n\n\n<p>At the end, the three metrics, bounce rate, conversion rate, and purchase, would be represented in reporting as follows:<\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:85% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"304\" src=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.38.52-1024x304.png\" alt=\"\" class=\"wp-image-2902 size-full\" srcset=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.38.52-1024x304.png 1024w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.38.52-300x89.png 300w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.38.52-768x228.png 768w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.38.52-1536x456.png 1536w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.38.52-2048x608.png 2048w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/07\/Screenshot-2023-07-17-at-19.38.52-18x5.png 18w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><div class=\"wp-block-media-text__content\"><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-primary-color has-text-color\"><span class=\"ez-toc-section\" id=\"Despre_Optimized\"><\/span><strong>About Optimized<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Our team consists of experts in Performance Marketing, especially in eCommerce. Every day, we gather information and strive to learn more about our clients and their needs. We operate on the principle of anticipating results and the growth of a business, for their success and ours. Together.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u00cencep\u00e2nd cu 1 iulie 2023, lumea analizei de date a\u0219a cum o \u0219tiam noi s-a schimbat. GA4 este noul instrument oferit de Google pentru m\u0103surarea \u0219i analizei traficului pe site, care \u00eenlocuie\u0219te veteranul Universal Analytics, platform\u0103 al\u0103turi de care putem spune, f\u0103r\u0103 echivoc, c\u0103 am crescut \u00een ultimii 15 ani. Silvia Zanfir este PPC Lead [&hellip;]<\/p>","protected":false},"author":4,"featured_media":2905,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-2890","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-optimizari-ppc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Experien\u021ba unui marketer cu GA4, certificarea Google \u0219i tips&amp;tricks - Optimized<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimized.ro\/en\/experienta-unui-marketer-cu-ga4-certificarea-google-si-tipstricks\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Experien\u021ba unui marketer cu GA4, certificarea Google \u0219i tips&amp;tricks - Optimized\" \/>\n<meta property=\"og:description\" content=\"\u00cencep\u00e2nd cu 1 iulie 2023, lumea analizei de date a\u0219a cum o \u0219tiam noi s-a schimbat. GA4 este noul instrument oferit de Google pentru m\u0103surarea \u0219i analizei traficului pe site, care \u00eenlocuie\u0219te veteranul Universal Analytics, platform\u0103 al\u0103turi de care putem spune, f\u0103r\u0103 echivoc, c\u0103 am crescut \u00een ultimii 15 ani. 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