{"id":2793,"date":"2023-03-09T09:39:16","date_gmt":"2023-03-09T09:39:16","guid":{"rendered":"https:\/\/www.optimized.ro\/?p=2793"},"modified":"2023-03-16T11:19:33","modified_gmt":"2023-03-16T11:19:33","slug":"youtube-ads-tot-ce-trebuie-sa-stii","status":"publish","type":"post","link":"https:\/\/www.optimized.ro\/en\/youtube-ads-tot-ce-trebuie-sa-stii\/","title":{"rendered":"YouTube Ads: Everything You Need to Know"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69e351a695ea7\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69e351a695ea7\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.optimized.ro\/en\/youtube-ads-tot-ce-trebuie-sa-stii\/#Tot_ce_trebuie_sa_stii_despre_YouTube\" title=\"Everything You Need to Know about YouTube\">Everything You Need to Know about YouTube<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.optimized.ro\/en\/youtube-ads-tot-ce-trebuie-sa-stii\/#Ce_este_YouTube\" title=\"What is YouTube?\">What is YouTube?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.optimized.ro\/en\/youtube-ads-tot-ce-trebuie-sa-stii\/#Ce_inseamna_YouTube_Ads\" title=\"What are YouTube Ads?\">What are YouTube Ads?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.optimized.ro\/en\/youtube-ads-tot-ce-trebuie-sa-stii\/#Cum_functioneaza_YouTube\" title=\"How does YouTube work?\">How does YouTube work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.optimized.ro\/en\/youtube-ads-tot-ce-trebuie-sa-stii\/#De_la_creatie_la_metadate_si_rezultatul_cautarii\" title=\"From Creation to Metadata and Search Results\">From Creation to Metadata and Search Results<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.optimized.ro\/en\/youtube-ads-tot-ce-trebuie-sa-stii\/#Cum_functioneaza_publicitatea_pe_YouTube\" title=\"How does Advertising on YouTube Work?\">How does Advertising on YouTube Work?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/www.optimized.ro\/en\/youtube-ads-tot-ce-trebuie-sa-stii\/#Conexiunea_Google_-_YouTube\" title=\"Conexiunea Google &#8211; YouTube\">The Google - YouTube Connection<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/www.optimized.ro\/en\/youtube-ads-tot-ce-trebuie-sa-stii\/#Google_Ads_pentru_YouTube\" title=\"Google Ads for YouTube\">Google Ads for YouTube<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.optimized.ro\/en\/youtube-ads-tot-ce-trebuie-sa-stii\/#Tipuri_de_YouTube_Ads\" title=\"Types of YouTube Ads\">Types of YouTube Ads<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/www.optimized.ro\/en\/youtube-ads-tot-ce-trebuie-sa-stii\/#Cum_apar_reclamele_YouTube_Licitatia_Google_Ads_si_Clasamentul_Anunturilor\" title=\"How YouTube Ads Appear: Google Ads Auction and Ad Ranking\">How YouTube Ads Appear: Google Ads Auction and Ad Ranking<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/www.optimized.ro\/en\/youtube-ads-tot-ce-trebuie-sa-stii\/#Pe_ce_licitezi\" title=\"What are you bidding on?\">What are you bidding on?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/www.optimized.ro\/en\/youtube-ads-tot-ce-trebuie-sa-stii\/#Cat_costa_sa_rulezi_reclame_pe_YouTube\" title=\"How Much does it cost to run Ads on YouTube?\">How Much does it cost to run Ads on YouTube?<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/www.optimized.ro\/en\/youtube-ads-tot-ce-trebuie-sa-stii\/#YouTube_Ads_Concept_de_baza\" title=\"YouTube Ads: The Basic Concept\">YouTube Ads: The Basic Concept<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/www.optimized.ro\/en\/youtube-ads-tot-ce-trebuie-sa-stii\/#Optimizare_The_Flywheel\" title=\"Optimization: The Flywheel\">Optimization: The Flywheel<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/www.optimized.ro\/en\/youtube-ads-tot-ce-trebuie-sa-stii\/#Conditii_prealabile\" title=\"Prerequisites\">Prerequisites<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.optimized.ro\/en\/youtube-ads-tot-ce-trebuie-sa-stii\/#Video_Ads\" title=\"Video Ads\">Video Ads<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.optimized.ro\/en\/youtube-ads-tot-ce-trebuie-sa-stii\/#Atrage-ti_audienta_si_pastreaz-o_implicata\" title=\"Attract and engage your audience\">Attract and engage your audience<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.optimized.ro\/en\/youtube-ads-tot-ce-trebuie-sa-stii\/#Ghid_pentru_script_video\" title=\"Guide for Video Script\">Guide for Video Script<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.optimized.ro\/en\/youtube-ads-tot-ce-trebuie-sa-stii\/#Secventierea_anunturilor_video\" title=\"Video Ads Sequencing\">Video Ads Sequencing<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-20\" href=\"https:\/\/www.optimized.ro\/en\/youtube-ads-tot-ce-trebuie-sa-stii\/#Configurarea_conturilor\" title=\"Account Configuration\">Account Configuration<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-21\" href=\"https:\/\/www.optimized.ro\/en\/youtube-ads-tot-ce-trebuie-sa-stii\/#Configurarea_generala_a_conturilor_campaniei\" title=\"General Configuration of Campaign Accounts\">General Configuration of Campaign Accounts<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-22\" href=\"https:\/\/www.optimized.ro\/en\/youtube-ads-tot-ce-trebuie-sa-stii\/#Cum_sa_creezi_o_campanie_de_generare_de_leaduri_lead_generation\" title=\"How to create a lead generation campaign\">How to create a lead generation campaign<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-23\" href=\"https:\/\/www.optimized.ro\/en\/youtube-ads-tot-ce-trebuie-sa-stii\/#Crearea_continutului_video\" title=\"Creating Video Content\">Creating Video Content<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-24\" href=\"https:\/\/www.optimized.ro\/en\/youtube-ads-tot-ce-trebuie-sa-stii\/#Crearea_de_audiente_personalizate\" title=\"Creating Custom Audiences\">Creating Custom Audiences<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-25\" href=\"https:\/\/www.optimized.ro\/en\/youtube-ads-tot-ce-trebuie-sa-stii\/#Cum_sa_adaugi_audiente_la_nivel_de_Ad_Group\" title=\"How to Add Audiences at Ad Group Level\">How to Add Audiences at Ad Group Level<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-26\" href=\"https:\/\/www.optimized.ro\/en\/youtube-ads-tot-ce-trebuie-sa-stii\/#Cuvinte_cheie_negative\" title=\"Negative keywords\">Negative keywords<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-27\" href=\"https:\/\/www.optimized.ro\/en\/youtube-ads-tot-ce-trebuie-sa-stii\/#Ghidul_Complet_YouTube_Ads\" title=\"The complete YouTube Ads Guide\">The complete YouTube Ads Guide<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-28\" href=\"https:\/\/www.optimized.ro\/en\/youtube-ads-tot-ce-trebuie-sa-stii\/#Despre_Optimized\" title=\"About Optimized\">About Optimized<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<div class=\"wp-block-group post-content-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p><strong>Article overview<\/strong><\/p>\n\n\n\n<p>YouTube Ads represent an extremely effective way to reach audiences who are already engaged, meaning they pay attention to the elements they are viewing. As one of the most popular platforms on the planet, YouTube has a massive volume of users. And unlike TV commercials, users usually use devices that allow them to click on the call to action placed by the advertiser or to open a new search to find out more about the brand immediately after seeing an ad.&nbsp;<\/p>\n\n\n\n<p>In addition, videos offer the possibility of accumulating and storing information in the simplest way. For example, through a video, the user can more easily remember details about a familiar brand. Therefore, whether you want to reach more potential customers or reconnect with your former website visitors, YouTube Ads offer a direct line to them.<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tot_ce_trebuie_sa_stii_despre_YouTube\"><\/span><strong>Everything You Need to Know about YouTube<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ce_este_YouTube\"><\/span>What is YouTube?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>YouTube is considered both a social media platform and a search engine. In fact, YouTube is considered the second most popular search engine after Google, which acquired the platform in 2006.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ce_inseamna_YouTube_Ads\"><\/span>What are YouTube Ads?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>YouTube Ads are ads that appear throughout the YouTube platform: on the homepage, on search results page, but especially on the viewing page, before, during or after a video is played. In the guide, we detail the types of YouTube ads and how they can be created.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cum_functioneaza_YouTube\"><\/span>How does YouTube work?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The YouTube Platform<\/li>\n\n\n\n<li>YouTube Account<\/li>\n\n\n\n<li>YouTube Channels<\/li>\n\n\n\n<li>YouTube Video Format<\/li>\n\n\n\n<li>Metadata of  YouTube Videos<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"De_la_creatie_la_metadate_si_rezultatul_cautarii\"><\/span>From Creation to Metadata and Search Results<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Metadata comes into play when a user enters a search query into YouTube. Once a query is entered, YouTube uses an algorithm to decide which videos will be displayed in the search results and which ads will appear at the top of the page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cum_functioneaza_publicitatea_pe_YouTube\"><\/span>How does Advertising on YouTube Work?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>YouTube ads are broadcast through the Google Ads platform, but the videos used for these ads are still uploaded and hosted on the brand's YouTube channel.<\/p>\n\n\n\n<p>Once these ads are created and broadcasted, advertisers only pay when the user either: watches 30 seconds of the video ad; watches the entire video ad (if it is shorter than 30 seconds); or clicks on the ad.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conexiunea_Google_-_YouTube\"><\/span>The Google - YouTube Connection<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Google owns YouTube. Therefore, YouTube Ads = Google Ads. Not long ago, Google began allowing advertisers to target users based on their Google search history, as well as their viewing history, which YouTube was already targeting.<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Google_Ads_pentru_YouTube\"><\/span><strong>Google Ads for YouTube<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Google Ads is the advertising platform of Google, but it is also the platform on which YouTube Ads are created, tracked, and optimized. You may associate Google Ads with the first results of a Google search, which are marked with Ad, but this is actually just one form of Google ads. In reality, for every tool, platform, and entity owned by Google (email, search engines, YouTube, applications), there is a way to advertise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tipuri_de_YouTube_Ads\"><\/span>Types of YouTube Ads<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>You may have noticed different types of ads while watching videos on YouTube. Specifically, there are five different types of YouTube Ads (Google Search, YouTube, Gmail, Applications, Google Maps, Android, Google Display Network). Additionally, there are ads in the video stream that can be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Skipped (skippable in-stream ads);<\/strong> (skippable in-stream ads);&nbsp;<\/li>\n\n\n\n<li><strong><b>Ads in the video stream that cannot be skipped<\/b><\/strong> (non-skippable in-stream ads). Thus, advertisers are charged per impression (the calculation is made per 1000 impressions), i.e., every time their ad appears;&nbsp;<\/li>\n\n\n\n<li><strong>Bumper ads<\/strong> (being non-skippable ads, they are also charged based on impressions);<\/li>\n\n\n\n<li><strong>Video discovery ads<\/strong> (advertisers are charged only when a user clicks on the ad);<\/li>\n\n\n\n<li><strong>Non-video ads (overlay ads)<\/strong>. Advertisers are charged only when a user clicks on the banner.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cum_apar_reclamele_YouTube_Licitatia_Google_Ads_si_Clasamentul_Anunturilor\"><\/span>How YouTube Ads Appear: Google Ads Auction and Ad Ranking<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p style=\"line-height:1.6\">YouTube ads go through the same process as other Google ads, using the auction and ad ranking to determine where they should be seen, taking into account how much the advertiser is willing to pay. In the guide, we detail the types of YouTube ads and how they can be created.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pe_ce_licitezi\"><\/span>What are you bidding on?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Bids are how advertisers tell Google what kind of person they want to see their ad and how much they are willing to pay to make it happen. Thus, advertisers can target their ideal audience by bidding on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keywords<\/li>\n\n\n\n<li>Topics<\/li>\n\n\n\n<li>In-market audiences<\/li>\n\n\n\n<li>Affinity audiences<\/li>\n\n\n\n<li>Similar audiences to visitors or conversion data<\/li>\n\n\n\n<li>Custom lists<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cat_costa_sa_rulezi_reclame_pe_YouTube\"><\/span>How Much does it cost to run Ads on YouTube?<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Like most \"how much does it cost\" questions, the answer is: <em><strong>it depends<\/strong><\/em>. Costs for YouTube ads are based on views, and the cost of a view depends on the competitiveness of the industry and keywords.<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"YouTube_Ads_Concept_de_baza\"><\/span><strong>YouTube Ads: The Basic Concept<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Targeting and Audience<\/strong><br>Targeting on YouTube is based on customer profiles.&nbsp;<\/li>\n\n\n\n<li><strong>Message and Offers<\/strong><br>In the case of YouTube ads, in particular, you don't have much time to capture the audience's interest. Take advantage of those precious seconds to \"hook\" users with an offer.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Optimizare_The_Flywheel\"><\/span>Optimization: The Flywheel<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Before discussing the setup of YouTube Ads campaigns, it is important to list the steps to success:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/YT-ads-Flywheel.png\" alt=\"\" class=\"wp-image-2794\" width=\"405\" height=\"293\" srcset=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/YT-ads-Flywheel.png 517w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/YT-ads-Flywheel-300x217.png 300w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/YT-ads-Flywheel-18x12.png 18w\" sizes=\"auto, (max-width: 405px) 100vw, 405px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Assume<\/strong>;<\/li>\n\n\n\n<li><strong>Test<\/strong>;<\/li>\n\n\n\n<li><strong>Observe<\/strong>;<\/li>\n\n\n\n<li><strong>Optimize<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>In the complete YouTube Ads guide, you will find a comprehensive description of the Flywheel strategy.<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Conditii_prealabile\"><\/span><strong>Prerequisites<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Here are some prerequisites that a business looking to run YouTube Ads must meet:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Reasonable monthly expenses;<\/li>\n\n\n\n<li>Approximately 90 days to prove the concept;<\/li>\n\n\n\n<li>Unique selling proposition;<\/li>\n\n\n\n<li>Long sales cycle;<\/li>\n\n\n\n<li>Experience in media creation;<\/li>\n\n\n\n<li>Ability to handle an influx of traffic;<\/li>\n\n\n\n<li>Completed customer profiles.<\/li>\n<\/ul>\n\n\n\n<p><strong>*Pay attention to the buyer persona and the Customer Value Journey (CVJ)<\/strong><\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Video_Ads\"><\/span><strong>Video Ads<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>After you have determined exactly who your audience is and what your unique selling propositions are, it's time to create video ads.<\/p>\n\n\n\n<p>But as you move from 5,000 to 10,000 products, you often have to rethink the strategy and that's where the overall picture optimization or deep performance campaign optimization comes into play.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Atrage-ti_audienta_si_pastreaz-o_implicata\"><\/span>Attract and engage your audience<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>If you want to create effective video ads, you need to capture the audience's attention with an excellent hook. The complete YouTube Ads guide offers some tips for captivating the audience and getting them engaged.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ghid_pentru_script_video\"><\/span>Guide for Video Script<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Here are some general steps about what you can discover in the Video Script Guide section of the complete YouTube Ads guide:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>How to create top funnel targeted ads,<\/strong>&nbsp; focusing on building awareness.<\/li>\n\n\n\n<li><strong>Connect with the customer identity<\/strong><br>By this point, you should have your customer's profile. Using this information, you need to address the customers, so they know you're talking about them.<\/li>\n\n\n\n<li><strong>Describe the customer's problem<\/strong><br>If potential customers are not aware of their problem, it will be impossible to convince them to buy because your offer won't matter. That's why it's important to describe the problem in a way that your profile will perceive it.<\/li>\n\n\n\n<li><strong>Provide solutions<\/strong><br>Indicating the solution is more important than exposing the problem. People buy transformation, not the product. They want to know how your product can help them achieve something they don't have right now. They want results.<\/li>\n\n\n\n<li><strong>Eliminate objections<\/strong><br>The way you can address these objections is by understanding the meta-frame, that is, what potential customers are truly saying.<\/li>\n\n\n\n<li><strong>Present evidence<\/strong><br>With all the ads people are exposed to daily, the market is becoming increasingly sophisticated, and the audience is becoming more challenging to convince. That's why it's important to present evidence. In other words, you need to create the \"hook,\" the content, and the call-to-action message (CTA).<\/li>\n\n\n\n<li><strong>The hook<\/strong><br>The hook structure works: mention the profile identity, along with the problem.&nbsp;<\/li>\n\n\n\n<li><strong>The content<\/strong><br>Use the elements I mentioned earlier in your message - the problem, the solution, the objection, and the evidence.<\/li>\n\n\n\n<li><strong>The CTA<\/strong><br>Don't forget to add a call to action at the end of your video.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Secventierea_anunturilor_video\"><\/span>Video Ads Sequencing<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When creating video ads, it's important to consider sequencing (a video ads sequence = a series of video ads you want to show to a person). Here are 5 different types of sequencing you can use:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Tease, Amplify, Echo<\/strong><\/li>\n\n\n\n<li><strong>Direct Shot&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>Mini-seriile<\/strong><\/li>\n\n\n\n<li><strong>Follow-up&nbsp;&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>Lead-In&nbsp;<\/strong><\/li>\n<\/ol>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Configurarea_conturilor\"><\/span><strong>Account Configuration<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>If you haven't yet created a Google Ads account or a YouTube account, the complete YouTube Ads guide will explain how you can do it. If you've already created these accounts, we still recommend going through the section to make sure conversion tracking is set up correctly. Here are some detailed steps closely followed in the guide:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Setting up the Google Ads account;<\/li>\n\n\n\n<li>What is Google Tag Manager and configuration;<\/li>\n\n\n\n<li>How to install Google Tag Manager;<\/li>\n\n\n\n<li>What is Google Tag Assistant;<\/li>\n\n\n\n<li>Creating a YouTube channel;<\/li>\n\n\n\n<li>Connecting Google Ads and YouTube.<\/li>\n<\/ul>\n\n\n\n<p>The idea is to assist the strategy with Smart Bidding, but before doing this, you need to understand how Smart Bidding works.<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Configurarea_generala_a_conturilor_campaniei\"><\/span><strong>General Configuration of Campaign Accounts<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Once you have videos uploaded to your YouTube channel, it's time to build your YouTube Ads campaign in Google Ads, and in the complete YouTube Ads Guide we will explain how you can do it. Here are some detailed steps in the guide:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cum_sa_creezi_o_campanie_de_generare_de_leaduri_lead_generation\"><\/span>How to create a lead generation campaign<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Selecting the objective and campaign type<\/strong><br>Depending on the objective you choose (sales, leads, website traffic, etc.) for your video campaign, Google will either make an executive decision or offer more options and features for the campaign.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"678\" height=\"409\" src=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/creare-campanie.png\" alt=\"\" class=\"wp-image-2795\" srcset=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/creare-campanie.png 678w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/creare-campanie-300x181.png 300w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/creare-campanie-18x12.png 18w\" sizes=\"auto, (max-width: 678px) 100vw, 678px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Creating the campaign<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"256\" src=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/crearea-campaniei-1024x256.png\" alt=\"\" class=\"wp-image-2796\" srcset=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/crearea-campaniei-1024x256.png 1024w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/crearea-campaniei-300x75.png 300w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/crearea-campaniei-768x192.png 768w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/crearea-campaniei-18x5.png 18w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/crearea-campaniei.png 1038w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The bidding strategy<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"214\" src=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/strategie-bidding-1024x214.png\" alt=\"\" class=\"wp-image-2797\" srcset=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/strategie-bidding-1024x214.png 1024w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/strategie-bidding-300x63.png 300w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/strategie-bidding-768x160.png 768w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/strategie-bidding-18x4.png 18w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/strategie-bidding.png 1202w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Budget and dates<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"293\" src=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/buget-date.png\" alt=\"\" class=\"wp-image-2798\" srcset=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/buget-date.png 900w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/buget-date-300x98.png 300w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/buget-date-768x250.png 768w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/buget-date-18x6.png 18w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Networks<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"868\" height=\"333\" src=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/networks.png\" alt=\"\" class=\"wp-image-2799\" srcset=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/networks.png 868w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/networks-300x115.png 300w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/networks-768x295.png 768w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/networks-18x7.png 18w\" sizes=\"auto, (max-width: 868px) 100vw, 868px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Locations and language<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/locatii-limba.png\" alt=\"\" class=\"wp-image-2800\" width=\"669\" height=\"371\" srcset=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/locatii-limba.png 953w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/locatii-limba-300x166.png 300w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/locatii-limba-768x426.png 768w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/locatii-limba-18x10.png 18w\" sizes=\"auto, (max-width: 669px) 100vw, 669px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ad Extensions<\/strong><br>One of the most important ad extensions is the Sitelink extension.&nbsp;<br><br><\/li>\n\n\n\n<li><strong>Additional settings<\/strong><br>There are four additional settings within a lead generation campaign: conversions, devices, frequency capping, and ad scheduling. These settings help Google identify where people should see your ads and how often.<br><br><\/li>\n\n\n\n<li><strong>Conversions<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"159\" src=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/conversii-1024x159.png\" alt=\"\" class=\"wp-image-2801\" srcset=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/conversii-1024x159.png 1024w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/conversii-300x46.png 300w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/conversii-768x119.png 768w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/conversii-18x3.png 18w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/conversii.png 1181w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Devices<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"996\" height=\"496\" src=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/device-uri.png\" alt=\"\" class=\"wp-image-2802\" srcset=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/device-uri.png 996w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/device-uri-300x149.png 300w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/device-uri-768x382.png 768w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/device-uri-18x9.png 18w\" sizes=\"auto, (max-width: 996px) 100vw, 996px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Frequency capping<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"317\" src=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/plafonarea-frecventei-1024x317.png\" alt=\"\" class=\"wp-image-2803\" srcset=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/plafonarea-frecventei-1024x317.png 1024w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/plafonarea-frecventei-300x93.png 300w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/plafonarea-frecventei-768x237.png 768w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/plafonarea-frecventei-18x6.png 18w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/plafonarea-frecventei.png 1100w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ad Schedule<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"83\" src=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/ad-schedule-1024x83.png\" alt=\"\" class=\"wp-image-2804\" srcset=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/ad-schedule-1024x83.png 1024w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/ad-schedule-300x24.png 300w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/ad-schedule-768x62.png 768w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/ad-schedule-18x1.png 18w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/ad-schedule.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Creating an Ad Group<\/strong><br>You can divide your ad group based on offer, approach, or target audience.<br><\/li>\n\n\n\n<li><strong>Demographic Data<\/strong><br>You have many options available to select demographic targeting: gender, age, parental status, and household income.&nbsp;<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"788\" height=\"529\" src=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/date-demografice.png\" alt=\"\" class=\"wp-image-2805\" srcset=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/date-demografice.png 788w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/date-demografice-300x201.png 300w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/date-demografice-768x516.png 768w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2023\/03\/date-demografice-18x12.png 18w\" sizes=\"auto, (max-width: 788px) 100vw, 788px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Audiences<\/strong><br>You can set audiences at this point if you wish, but there is a better way to do it. The same goes for keywords, topics, and placements.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Crearea_continutului_video\"><\/span><strong>Creating Video Content<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In this guide, you will learn the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>The difference between Skippable In-Stream vs. Non-skippable In-stream<\/strong><br>Skippable In-Stream and Non-skippable In-stream are the most commonly used campaign subtypes. It is recommended that you first check the available options for each objective and campaign type before deciding to continue.<\/li>\n\n\n\n<li><strong>Display URL &amp; Final URL&nbsp;<\/strong><br>The landing page where you want users to go after clicking on your ad. You will also be asked to add a CTA.<\/li>\n\n\n\n<li><strong>Headline<\/strong><\/li>\n\n\n\n<li><strong>Ad URL Options&nbsp;<\/strong><\/li>\n\n\n\n<li><strong>Companion banner<\/strong><\/li>\n<\/ul>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Crearea_de_audiente_personalizate\"><\/span><strong>Creating Custom Audiences<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In the complete YouTube Ads guide, we will create custom audiences together, which will give you more control over the type of audience you want to reach.<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cum_sa_adaugi_audiente_la_nivel_de_Ad_Group\"><\/span><strong>How to Add Audiences at Ad Group Level<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>There is nothing wrong with adding audiences at the campaign level, but since we target audiences based on ad groups, we need to create the audience within that ad group. In the complete YouTube Ads guide, we will learn together the most beneficial way to add audiences at the Ad Group level.<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cuvinte_cheie_negative\"><\/span><strong>Negative keywords<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>We don't use keywords in video targeting campaigns, but we do use negative keywords. These help remove unwanted users. If you want to choose specific YouTube channels and videos on which you want your ads to run, use <strong><em>Placements<\/em><\/strong>. It's one of the best tactics you can use to easily attract large audiences.<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Ghidul_Complet_YouTube_Ads\"><\/span><strong>The complete YouTube Ads Guide<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>In order to learn everything you need to know, starting from the basics (how YouTube works), details on how to build your own advertising campaigns on YouTube, how to use a Google Ads account, how to create a YouTube channel for your business, and of course, how to set up a Google Ads campaign on YouTube, access the Complete YouTube Ads Guide. With the information in this guide, you can have an effective lead generation campaign that will bring you qualified leads that you can convert into new customers.<\/p>\n\n\n\n<p>Fill out the form attached to the page on this <a href=\"https:\/\/www.optimized.ro\/en\/ghidul-complet-youtube-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">link<\/a> and you will receive the Complete YouTube Ads Guide by email.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Despre_Optimized\"><\/span>About Optimized<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p class=\" translation-block\">At Optimized we are specialized in e-commerce PPC campaigns  (<a href=\"https:\/\/www.optimized.ro\/ppc-marketing\/\" target=\"_self\">Google Ads<\/a>,  Facebook Ads, Instagram Ads, Pinterest Ads, YouTube Ads). Our portfolio includes online stores and our approach is based on clear performance objectives (CPA, ROAS, ROI). Our team consists of PPC specialists and certified Google trainers, as well as people with hands-on experience in e-commerce.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Abstract YouTube Ads reprezint\u0103 o modalitate extrem de eficient\u0103 pentru a ajunge \u00een fa\u021ba unor audien\u021be care sunt deja engaged, adic\u0103 acord\u0103 aten\u021bie elementelor pe care le vizualizeaz\u0103. Fiind una dintre cele mai populare platforme de pe planet\u0103, YouTube are un volum masiv de utilizatori. \u0218i, spre deosebire de reclamele TV, utilizatorii folosesc de obicei [&hellip;]<\/p>","protected":false},"author":4,"featured_media":2806,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-2793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-optimizari-ppc"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>YouTube Ads: tot ce trebuie s\u0103 \u0219tii - Optimized<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimized.ro\/en\/youtube-ads-tot-ce-trebuie-sa-stii\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"YouTube Ads: tot ce trebuie s\u0103 \u0219tii - Optimized\" \/>\n<meta property=\"og:description\" content=\"Abstract YouTube Ads reprezint\u0103 o modalitate extrem de eficient\u0103 pentru a ajunge \u00een fa\u021ba unor audien\u021be care sunt deja engaged, adic\u0103 acord\u0103 aten\u021bie elementelor pe care le vizualizeaz\u0103. 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