{"id":1604,"date":"2022-12-08T09:59:23","date_gmt":"2022-12-08T09:59:23","guid":{"rendered":"https:\/\/optimized1.wpengine.com\/?p=1604"},"modified":"2023-02-10T08:14:52","modified_gmt":"2023-02-10T08:14:52","slug":"cum-cresti-vanzarile-si-atragi-noi-clienti-ghid-shopping-season-2020","status":"publish","type":"post","link":"https:\/\/www.optimized.ro\/en\/cum-cresti-vanzarile-si-atragi-noi-clienti-ghid-shopping-season-2020\/","title":{"rendered":"How to increase sales and attract new customers \u2013 2020 Shopping Season Guide\u00a0"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_43 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\">Content<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" area-label=\"ez-toc-toggle-icon-1\"><label for=\"item-69d4d6efd0921\" aria-label=\"Table of Content\"><span style=\"display: flex;align-items: center;width: 35px;height: 30px;justify-content: center;direction:ltr;\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/label><input  type=\"checkbox\" id=\"item-69d4d6efd0921\"><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.optimized.ro\/en\/cum-cresti-vanzarile-si-atragi-noi-clienti-ghid-shopping-season-2020\/#Insight-uri_de_care_este_bine_sa_tii_cont\" title=\"Insights you should consider\">Insights you should consider<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.optimized.ro\/en\/cum-cresti-vanzarile-si-atragi-noi-clienti-ghid-shopping-season-2020\/#4_pasi_in_pregatirea_campaniilor\" title=\"4 steps to follow in planning your marketing campaign\">4 steps to follow in planning your marketing campaign<\/a><ul class='ez-toc-list-level-3'><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.optimized.ro\/en\/cum-cresti-vanzarile-si-atragi-noi-clienti-ghid-shopping-season-2020\/#1_Fii_usor_de_descoperit\" title=\"Be easy to find\">Be easy to find<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.optimized.ro\/en\/cum-cresti-vanzarile-si-atragi-noi-clienti-ghid-shopping-season-2020\/#2_Investeste_in_brand\" title=\"Invest in your brand\">Invest in your brand<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.optimized.ro\/en\/cum-cresti-vanzarile-si-atragi-noi-clienti-ghid-shopping-season-2020\/#3_Atrage_noi_clienti\" title=\"Bring new customers on your website\">Bring new customers on your website<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.optimized.ro\/en\/cum-cresti-vanzarile-si-atragi-noi-clienti-ghid-shopping-season-2020\/#Creste_vanzarile_online\" title=\"Increase your sales\">Increase your sales<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n\n<div class=\"wp-block-group post-content-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-primary-color has-text-color\"><strong>Article preview:&nbsp;<\/strong><\/p>\n\n\n\n<p><strong>Article preview: This is one of the most challenging times for the eCommerce industry. Businesses are doing the best to adapt and to align to the changes caused by COVID-19, and marketing is currently one if the best opportunities. As this context has changed the way we live and connect with those around us, so has consumer behavior. For a clearer vision and to help you maximize your sales this season, we have prepared some insights and 4 steps to follow in drafting the marketing strategy for your online store.<\/strong><\/p>\n\n\n\n<p class=\"has-primary-color has-text-color\"><strong><strong>The main events you need to keep in mind this fall are:<\/strong><\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"238\" src=\"https:\/\/optimized1.wpengine.com\/wp-content\/uploads\/2022\/12\/image-8-1024x238.png\" alt=\"\" class=\"wp-image-1605\" srcset=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2022\/12\/image-8-1024x238.png 1024w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2022\/12\/image-8-300x70.png 300w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2022\/12\/image-8-768x179.png 768w, https:\/\/www.optimized.ro\/wp-content\/uploads\/2022\/12\/image-8.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Insight-uri_de_care_este_bine_sa_tii_cont\"><\/span>Insights you should consider<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p><strong>Buyers are open to the idea of purchasing from new retailers over the holidays:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>70% of shoppers said they are open to buying from new retailers.<\/li>\n\n\n\n<li>Shopping starts earlier and ends later: 54% of purchases remain to be completed after Black Friday \/ Cyber Monday.&nbsp;<\/li>\n\n\n\n<li>Holidays shoppers appreciate good deals, convenience and availability: 39% of buyers are interested in the best prices \/ promotions they can find, 32% in the convenience of buying, and for 27% the product availability is the most important.&nbsp;<\/li>\n\n\n\n<li>Consumers check various channels before purchasing: 78% of shoppers check more than 3 sources within a 2\u20133-day period.<\/li>\n<\/ul>\n\n\n\n<p class=\"has-link-color wp-elements-6c97158a6d0148c2d052367e6d0c89ea translation-block\">(source: 2019 <a rel=\"noreferrer noopener\" href=\"https:\/\/services.google.com\/fh\/files\/misc\/2020_retailguide_en-us.pdf\" target=\"_blank\">Google\/Ipsos survey<\/a> on US market)<\/p>\n\n\n\n<p class=\"has-link-color wp-elements-5fd823254835a4f617974cc67a6b4b36 translation-block\">Also, the early interest of users towards the holidays season can be observed in the searches they perform. According to\u00a0<a href=\"https:\/\/prnt.sc\/uylxy7\" target=\"_blank\" rel=\"noreferrer noopener\">Google Trends<\/a>, people get into the Christmas spirit since the second half of November.<\/p>\n\n\n\n<h2 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_pasi_in_pregatirea_campaniilor\"><\/span>4 steps to follow in planning your marketing campaign<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p class=\" translation-block\">We will further talk about 4 important steps to follow in planning PPC campaigns for your online store: <strong>Be easy to find, Invest in your brand, Bring new customers on your website and Increase your sales.<\/strong><\/p>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Fii_usor_de_descoperit\"><\/span>Be easy to find<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>The consumer\u2019s online journey is crossing an average of 140 different points that can have a say on what he is choosing to buy and where he will buy it from. For you, as a retailer, the challenge is to stand out from the crowd in each of these key points that influence the decision of a potential customer.&nbsp;<\/p>\n\n\n\n<p><strong>The Smart Why<\/strong><\/p>\n\n\n\n<p>A Kantar study regarding the shopping behavior of Romanians, made for Google Romania in 2019, shows the following:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\" translation-block\">82% of shoppers <strong>discover the product online<\/strong> before purchasing it<\/li>\n\n\n\n<li>The main product discovery channel is the search engine, followed by the retailer\u2019s website, videos, social media, and price comparison engines<\/li>\n\n\n\n<li class=\" translation-block\">55% of shoppers do their research using <strong>mobile phones<\/strong><\/li>\n\n\n\n<li class=\" translation-block\">The categories where the preference for purchase is still exclusively offline are: toys &amp; fashion (this case requires physical presence &amp; <strong>omnichannel<\/strong> approach)<\/li>\n\n\n\n<li class=\" translation-block\">The most important <strong>personalizing features<\/strong> for an online shopping experience are: billing\/shipping data auto-fill, order history, the possibility to come back on the order process and resume it, one-click purchase, product recommendations based on order history).<\/li>\n<\/ul>\n\n\n\n<p>The context caused by COVID-19 has certainly brought changes regarding the importance of the digital environment in the purchasing decision.<\/p>\n\n\n\n<p><strong>Optimize your website for mobile devices<\/strong><\/p>\n\n\n\n<p class=\"has-link-color wp-elements-3a44c188a6352c7c4ea6f0c055250c16 translation-block\"><a href=\"https:\/\/services.google.com\/fh\/files\/misc\/2020_retailguide_en-us.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Studies<\/a> show that 76% of smartphone users are more likely to buy from companies that have mobile optimized websites. Also, a \u00a0<a href=\"https:\/\/sproutsocial.com\/insights\/facebook-stats-for-marketers\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sprout Social<\/a> study shows that 94% of Facebook Ads conversions come from mobile devices.<\/p>\n\n\n\n<p>Considering that this type of visitor is not spending time on social media with the intention of purchasing something and he may not have much time available, it is very important to make sure that the website\u2019s mobile version has a fast page speed. The faster he can access whatever was displayed in the Facebook ad, the less likely he will be to leave the website before completing a purchase.<\/p>\n\n\n\n<p class=\"has-link-color wp-elements-6e1077f06efce34d8f47e6d7bc886e69 translation-block\"><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_self\">Google\u2019s PageSpeed \u200b\u200bInsights<\/a> is a free and effective tool for checking your website\u2019s loading speed and mobile performance.<\/p>\n\n\n\n<p><strong>Be visible on social media<\/strong><\/p>\n\n\n\n<p>Lately, the people\u2019s interest for social media networks has increased more and more. The context created by the pandemic has led more and more people to spend time online and on social media networks, a place where they feel safe to interact, where they can have fun and escape from everyday life.<\/p>\n\n\n\n<p>The more time they spend online, consumers discover platforms, influencers and brands they have not noticed before. A very good example is TikTok, which became very popular lately.&nbsp;<\/p>\n\n\n\n<p>Having these starting points, businesses and marketing specialists can learn truly valuable things about the opportunities they can explore in the \u201cnew normal\u201d we are all facing.&nbsp;<\/p>\n\n\n\n<p>Here\u2019s what you should consider in your Q4 strategy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Your audience wants to be entertained and video content is a perfect choice for this<\/strong><\/li>\n\n\n\n<li class=\" translation-block\"><strong>Consumers seek for connection and comfort<\/strong>, and the challenge for brands is to create the feeling of \u201ctogetherness\u201d<\/li>\n\n\n\n<li class=\" translation-block\"><strong>Creativity is growing, and this is the right time<\/strong> for more creative concepts. The audience will most likely respond to ideas that seem to be \u201cout of the box\u201d<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-video\"><\/figure>\n\n\n\n<p><strong>Use SEO strategies&nbsp;<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\" translation-block\"><strong>Each website should have a page covering content related to COVID-19<\/strong>. If you didn\u2019t do this already, we recommend that you create a dedicated page as soon as possible, to capture all relevant coronavirus traffic. In addition to the fact that it can help sustain traffic losses, it is essential for those who visit your website to be aware of the measures you have taken during this time.<\/li>\n\n\n\n<li class=\" translation-block\"><strong>New and interesting subjects to create content<\/strong>. Organic content is the key to success in creating the marketing strategy for the holidays season. This is the ideal time for seasonal content: articles, guides. We recommend planning ahead and start publishing organic content. This will help you connect to as many potential customers as possible. The solution is Google Trends, as this should be the first place to look for changes in the search behavior. Collecting real time data, Google Trends is the best tool for determining trending subjects and for creating relevant content.<\/li>\n<\/ul>\n\n\n\n<p><strong>Google My Business<\/strong><\/p>\n\n\n\n<p>To offer customers the most accurate information, it is important that you update the information on Google My Business. In addition to information on shipping and delivery time, which are extremely important for online shopping, it is essential to let the customers know that you respect all the public health measures in place and deliver the products safe.<\/p>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Investeste_in_brand\"><\/span>Invest in your brand<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Shoppers are researching new brands before buying a product, because they want to find the best products that match their lifestyle. Therefore, it is important for brands to stand out from the crowd and to communicate with the target audience. This is how brands can create a significant and distinct value \u2013 a decisive factor at the time of purchase.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\" translation-block\"><strong>Creative ads<\/strong> are still a key factor in the campaign\u2019s effectiveness.<\/li>\n\n\n\n<li class=\" translation-block\"><strong>Connect and inspire through videos<\/strong>: more than 70% of users say they have learned about new brands through YouTube.<\/li>\n\n\n\n<li class=\" translation-block\"><strong>Be the answer when they search<\/strong>: mobile searches for terms such as \u201cpopular\u201d or \u201cbrands\u201d have increased by 80% in the past 2 years.<\/li>\n\n\n\n<li class=\" translation-block\"><strong>Go with the flow when it comes to searches<\/strong>, using personalized \u201cResponsive\u201d ads.<\/li>\n\n\n\n<li class=\" translation-block\"><strong>Invest in Awareness campaigns<\/strong>: create campaigns focused on brand awareness &amp; reach goal.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Atrage_noi_clienti\"><\/span>Bring new customers on your website<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>When planning marketing campaigns for your online store, we recommend that you consider the conversion funnel. Imagine a funnel where at the top there is a large traffic volume brought to the website \u2013 users who perform an action or not \u2013 while the users you have already turned into customers are at the bottom of the funnel.<\/p>\n\n\n\n<p>Each pay-per-click marketing channel can be successfully integrated into this conversion funnel, and brands can use the platforms functionality to attract quality traffic (people interested in the products and services).<\/p>\n\n\n\n<p>Here\u2019s our recommendation:<\/p>\n\n\n\n<figure class=\"wp-block-image alignwide size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"108\" src=\"https:\/\/optimized1.wpengine.com\/wp-content\/uploads\/2022\/12\/image-9.png\" alt=\"\" class=\"wp-image-1606\"\/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li class=\" translation-block\"><strong>Top of Funnel<\/strong>: This is the stage where we focus on sending the message to as many people in the target audience as possible. We use messages that provide relevant information to answer needs, questions or problems that potential customers may have.<\/li>\n\n\n\n<li class=\" translation-block\"><strong>Middle of Funnel<\/strong>: In this stage we introduce an offer that meets the client\u2019s needs.<\/li>\n\n\n\n<li class=\" translation-block\"><strong>Bottom of Funnel<\/strong>: This is the final stage, where we focus exclusively on conversions, to an audience familiar with the offer and who is very likely to purchase.<\/li>\n<\/ul>\n\n\n\n<p>As a result, this funnel will bring to your website two different types of traffic:<\/p>\n\n\n\n<p class=\" translation-block\"><strong>Cold audience<\/strong>: users who interact with your brand for the first time. You should always ensure such traffic on the website.\n<br>\n<strong>Warm audience<\/strong>: users who have previously interacted with your brand (visited the website, placed an order, subscribed to the newsletter).<\/p>\n\n\n\n<p>This is how you can bring new customers to your online store:<\/p>\n\n\n\n<p><strong>Focus on Shopping Ads<\/strong><\/p>\n\n\n\n<p class=\" translation-block\">Shopping Ads campaigns have an increasing traction in the accounts we manage. You can find related info on this matter <a href=\"https:\/\/www.optimized.ro\/cum-optimizezi-campaniile-google-shopping-ads\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>, and a very important aspect for bringing good results is the feed optimization in Merchant Center, a topic discussed <a href=\"https:\/\/www.optimized.ro\/cum-auditam-un-feed-google-shopping\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<p>The most important tips for October \u2013 December 2020 are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Add best sellers in your feed and make sure stocks and prices are updated.<\/li>\n\n\n\n<li>Push on the most popular products and make sure your prices are competitive (you can check Price Competitiveness tab in Merchant Center).<\/li>\n\n\n\n<li>Adjust the bidding strategy long before Black Friday, because campaigns will enter the learning phase.<\/li>\n<\/ul>\n\n\n\n<p class=\" translation-block\">Something inspiring related to Shopping is the <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7316325?hl=en\" target=\"_self\">showcase<\/a> format. Unfortunately, it is not available in Romania yet.<\/p>\n\n\n\n<p class=\" translation-block\">You can find detailed information on how to prepare your campaigns in <a href=\"https:\/\/www.facebook.com\/watch\/?v=5075522469128215\" target=\"_self\">the Google Shopping Ads training<\/a>, conducted for Start-up.ro community.<\/p>\n\n\n\n<p><strong>Using audiences in Google and Facebook Ads<\/strong><\/p>\n\n\n\n<p>In our experience we\u2019ve seen good results in targeting cold audiences when using Similar \/ Lookalike, Custom Intent and In-Market audiences. We strongly recommend you to use it in targeting your campaigns.<\/p>\n\n\n\n<h3 class=\"has-primary-color has-text-color wp-block-heading\"><span class=\"ez-toc-section\" id=\"Creste_vanzarile_online\"><\/span>Increase your sales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>To increase the sales in your online store this season, we have the following recommendations:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Emphasize on special deals and promotions on your website \u2013 you can use a dedicated landing page.<\/li>\n\n\n\n<li>Create the remarketing audience lists in advance.<\/li>\n\n\n\n<li>Use Dynamic Remarketing campaigns (optimized catalogue).<\/li>\n\n\n\n<li>Send personalized offers to the users in your database, announcing the most recent discounts.<\/li>\n<\/ul>\n\n\n\n<p>As you can see, preparing marketing campaigns for the sales season is a complex process, which hopefully has already been started by now. Don\u2019t hesitate to contact us if you need help with the strategy for your online store and if you consider increasing sales using pay-per-click channels.<\/p>\n\n\n\n<p class=\"has-primary-color has-text-color\"><strong>About Optimized<\/strong><\/p>\n\n\n\n<p class=\" translation-block\">At Optimized we are specialized in e-commerce PPC campaigns  (<a href=\"https:\/\/www.optimized.ro\/ppc-marketing\/\" target=\"_self\">Google Ads<\/a>,  Facebook Ads, Instagram Ads, Pinterest Ads, YouTube Ads). Our portfolio includes online stores and our approach is based on clear performance objectives (CPA, ROAS, ROI). Our team consists of PPC specialists and certified Google trainers, as well as people with hands-on experience in e-commerce.<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Preview articol:&nbsp; Acest an este unul dintre cei mai provocatori pentru industria eCommerce. Business-urile fac tot posibilul s\u0103 se adapteze cu schimb\u0103rile provocate de COVID-19, iar marketingul este \u00een acest moment una dintre cele mai importante oportunit\u0103\u021bi.&nbsp;Pe m\u0103sur\u0103 ce acest context a schimbat modul \u00een care tr\u0103im \u0219i ne conect\u0103m cu lumea din jurul nostru, [&hellip;]<\/p>","protected":false},"author":4,"featured_media":2264,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1604","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-shopping-ads"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.14 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cum cre\u0219ti v\u00e2nz\u0103rile \u0219i atragi noi clien\u021bi \u2013 Ghid Shopping Season 2020\u00a0 - Optimized<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.optimized.ro\/en\/cum-cresti-vanzarile-si-atragi-noi-clienti-ghid-shopping-season-2020\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cum cre\u0219ti v\u00e2nz\u0103rile \u0219i atragi noi clien\u021bi \u2013 Ghid Shopping Season 2020\u00a0 - Optimized\" \/>\n<meta property=\"og:description\" content=\"Preview articol:&nbsp; Acest an este unul dintre cei mai provocatori pentru industria eCommerce. Business-urile fac tot posibilul s\u0103 se adapteze cu schimb\u0103rile provocate de COVID-19, iar marketingul este \u00een acest moment una dintre cele mai importante oportunit\u0103\u021bi.&nbsp;Pe m\u0103sur\u0103 ce acest context a schimbat modul \u00een care tr\u0103im \u0219i ne conect\u0103m cu lumea din jurul nostru, [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.optimized.ro\/en\/cum-cresti-vanzarile-si-atragi-noi-clienti-ghid-shopping-season-2020\/\" \/>\n<meta property=\"og:site_name\" content=\"Optimized\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-08T09:59:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-02-10T08:14:52+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.optimized.ro\/wp-content\/uploads\/2022\/12\/opt_ghid_sale_season_2020.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"M\u0103d\u0103lina St\u0103nescu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"M\u0103d\u0103lina St\u0103nescu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.optimized.ro\/cum-cresti-vanzarile-si-atragi-noi-clienti-ghid-shopping-season-2020\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.optimized.ro\/cum-cresti-vanzarile-si-atragi-noi-clienti-ghid-shopping-season-2020\/\"},\"author\":{\"name\":\"M\u0103d\u0103lina St\u0103nescu\",\"@id\":\"https:\/\/www.optimized.ro\/#\/schema\/person\/a428a48ae79d188e32bed5ead2b39261\"},\"headline\":\"Cum cre\u0219ti v\u00e2nz\u0103rile \u0219i atragi noi clien\u021bi \u2013 Ghid Shopping Season 2020\u00a0\",\"datePublished\":\"2022-12-08T09:59:23+00:00\",\"dateModified\":\"2023-02-10T08:14:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.optimized.ro\/cum-cresti-vanzarile-si-atragi-noi-clienti-ghid-shopping-season-2020\/\"},\"wordCount\":2035,\"publisher\":{\"@id\":\"https:\/\/www.optimized.ro\/#organization\"},\"articleSection\":[\"Shopping Ads\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.optimized.ro\/cum-cresti-vanzarile-si-atragi-noi-clienti-ghid-shopping-season-2020\/\",\"url\":\"https:\/\/www.optimized.ro\/cum-cresti-vanzarile-si-atragi-noi-clienti-ghid-shopping-season-2020\/\",\"name\":\"Cum cre\u0219ti v\u00e2nz\u0103rile \u0219i atragi noi clien\u021bi \u2013 Ghid Shopping Season 2020\u00a0 - 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