{"id":3085,"date":"2025-08-28T09:29:06","date_gmt":"2025-08-28T09:29:06","guid":{"rendered":"https:\/\/www.optimized.ro\/?page_id=3085"},"modified":"2025-09-02T05:40:39","modified_gmt":"2025-09-02T05:40:39","slug":"studiu-de-caz-mizar","status":"publish","type":"page","link":"https:\/\/www.optimized.ro\/en\/studiu-de-caz-mizar\/","title":{"rendered":"Studiu de caz Mizar"},"content":{"rendered":"
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Studiu de caz: Mizar<\/p>\n\n\n\n

Mizar +67% cre\u0219tere v\u00e2nz\u0103ri \u0219i +17% cre\u0219tere ROAS \u00een a doua jum\u0103tate a anului 2024<\/p>\n<\/div><\/div>\n\n\n\n

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Results<\/p>\n\n\n\n

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+67%<\/p>\n\n\n\n

Online Transactions<\/p>\n<\/div>\n\n\n\n

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+17%<\/p>\n\n\n\n

in ROAS<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Our collaboration with Mizar<\/strong><\/p>\n\n\n\n

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In the second half of 2024, MIZAR surpassed its initial objectives and achieved significant improvements in its online campaign performance, recording:<\/p>\n<\/div>\n\n\n\n

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+67% cre\u0219tere \u00een num\u0103rul de tranzac\u021bii online prin Google Ads, Facebook Ads \u0219i Instagram Ads<\/p>\n<\/div>\n\n\n\n

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+42% cre\u0219tere a bugetului de marketing, \u00een condi\u021biile unei cre\u0219teri de 40% a costului mediu per click.<\/p>\n<\/div>\n\n\n\n

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+17% cre\u0219tere ROAS<\/p>\n<\/div>\n\n\n\n

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With over 28 years of experience in the fashion industry, MIZAR is a Romanian women's fashion brand known for its innovation, quality, and unique designs. Each collection is carefully crafted in its own design studio, offering over 1,000 new models annually that combine current trends with timeless elegance, available both online and in 19 physical stores across the country.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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The challenge<\/strong><\/p>\n\n\n\n

The Romanian fashion industry is highly competitive, and in 2024, the entry of major players like Temu, Shein, and Trendyol significantly increased advertising costs, with an average 45% rise in cost-per-click in the Apparel segment. As a premium brand, MIZAR faced the challenge of remaining relevant and visible in a landscape dominated by aggressive discount strategies and strong advertising campaigns.<\/p>\n\n\n\n

Our collaboration with MIZAR began in July 2024 with the primary objective of increasing order volume and improving online campaign performance without compromising the brand\u2019s positioning. To achieve this, we decided to implement a multi-channel strategy, frequently optimized in real time.<\/p>\n<\/div>\n\n\n\n

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The marketing strategy<\/p>\n\n\n\n

In order to address market challenges and maximize sales growth, we implemented a well-coordinated multi-channel strategy combining paid and organic channels. The campaigns were continuously optimized in real time to ensure consistent and sustainable performance across all platforms.<\/p>\n\n\n\n

Multi-Channel Approach<\/strong> \u2013 The marketing campaigns were evenly distributed across Google Ads, Facebook Ads, Instagram Ads, TikTok, Email Marketing, and Social Media Management, with each channel playing an essential role in the overall strategy:<\/p>\n\n\n\n

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Google Ads<\/strong>: A mix of Search, Display, Demand Gen, and Performance Max (PMax) campaigns to maximize interest and conversions throughout the year.<\/p>\n<\/div>\n\n\n\n

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Facebook Ads & Instagram Ads<\/strong>: Awareness, Traffic, and Sales campaigns, targeting both new users and remarketing audiences.<\/p>\n<\/div>\n\n\n\n

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TikTok Ads<\/strong>: Generating visibility and engagement among the younger audience.<\/p>\n<\/div>\n\n\n\n

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Email Marketing<\/strong>: Personalized newsletters, promotion reminders, and product recommendations based on user behavior.<\/p>\n<\/div>\n\n\n\n

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Social Media Management<\/strong>: Creating a well-defined content strategy, managing the community, and implementing a well-structured posting calendar. We increased the number of posts to maintain high engagement and consistently attract new customers.<\/p>\n<\/div>\n\n\n\n

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Real-Time Optimization<\/strong> \u2013 A key aspect of our success was the continuous optimization of campaigns based on real-time performance. Close collaboration with the MIZAR team was essential, with constant updates on orders and their performance, which allowed us to quickly adjust budgets and adapt strategies on each platform.<\/p>\n<\/div>\n\n\n\n

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Results Achieved<\/strong> – \u00cen urma acestei strategii multi-channel, MIZAR a \u00eenregistrat:<\/p>\n<\/div>\n\n\n\n

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+67% increase<\/strong> in the number of online orders compared to the same period in 2023<\/p>\n<\/div>\n\n\n\n

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+17% increase<\/strong> in ROAS during the July\u2013December 2024 period<\/p>\n<\/div>\n\n\n\n

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+42% increase<\/strong> in the marketing budget, considering the continuous campaign adjustments<\/p>\n<\/div>\n\n\n\n

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Enhanced performance across all channels, with significant growth in Social Media and Email Marketing engagement.<\/p>\n\n\n\n

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Additionally, the Black Friday campaign was a major success, reinforcing the long-term strategy\u2019s impact. Between November 8-10, 2024, MIZAR recorded 1,300 orders, compared to 420 in the previous year, doubling ROAS and total sales revenue. Social Media generated significantly higher reach and link clicks, while the click rate in Email Marketing doubled, reaching 4.86% compared to 2.35% in the previous week.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Testimonial<\/p>\n\n\n\n

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The strategy implemented in the second half of 2024 marked a significant success for MIZAR, not only during Black Friday but also in validating and strengthening the brand\u2019s strategic direction. The outstanding results, including increased sales and improved ROAS, were the outcome of a well-designed tactical plan and the exceptional execution by both the Optimized and MIZAR teams. Our goal is to sustain this upward trajectory in 2025 as well.<\/em><\/p>\n\n\n\n

\u2014 Carmen Cristescu, Marketing & E-commerce Director, MIZAR<\/p>\n<\/div>\n<\/div>\n\n\n\n

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More case studies<\/p>\n\n\n\n

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\/en\/studiu-de-caz-sevensins\/<\/a><\/p>\n\n\n\n

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+61%<\/p>\n\n\n\n

YoY transactions<\/p>\n<\/div><\/div>\n\n\n\n

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\/en\/studiu-de-caz-sevensins\/<\/a><\/p>\n\n\n\n

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+75%<\/p>\n\n\n\n

YoY transactions<\/p>\n<\/div><\/div>\n\n\n\n

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\/en\/studiu-de-caz-sevensins\/<\/a><\/p>\n\n\n\n

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4 years<\/p>\n\n\n\n

Of pay per click marketing with Optimized<\/p>\n<\/div><\/div>\n\n\n\n

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Let's get to know each other!<\/p>\n\n\n

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