{"id":2129,"date":"2022-12-14T13:09:07","date_gmt":"2022-12-14T13:09:07","guid":{"rendered":"https:\/\/optimized1.wpengine.com\/?page_id=2129"},"modified":"2023-02-08T09:47:50","modified_gmt":"2023-02-08T09:47:50","slug":"studiu-de-caz-sevensins","status":"publish","type":"page","link":"https:\/\/www.optimized.ro\/en\/studiu-de-caz-sevensins\/","title":{"rendered":"Studiu de caz SevenSins"},"content":{"rendered":"
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Case study: SevenSins<\/p>\n\n\n\n

+ 61% more conversions gained from Google Ads<\/p>\n<\/div><\/div>\n\n\n\n

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Results<\/p>\n\n\n\n

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+61%<\/p>\n\n\n\n

YoY transactions<\/p>\n<\/div>\n\n\n\n

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ROAS 4<\/strong><\/p>\n\n\n\n

Excl. brand<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Implementation phase<\/p>\n\n\n\n

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Google Ads account audit<\/p>\n<\/div>\n\n\n\n

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Google Ads Strategy: setting up the keywords research and an audience list, competitors analysis, creating the correct type of messages and account structure<\/p>\n<\/div>\n\n\n\n

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Implementation of Google Ads campaigns<\/p>\n<\/div>\n\n\n\n

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Conversion attribution model. Major change: switching the account to Data Driven attribution<\/p>\n<\/div>\n\n\n\n

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Testing, optimization, and remarketing<\/p>\n<\/div>\n<\/div>\n\n\n\n

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SevenSins<\/strong> \u2013 objectives<\/p>\n\n\n\n

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Growth of transactions volume gained from PPC channels<\/p>\n<\/div>\n\n\n\n

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Maintain ROAS 4<\/p>\n<\/div>\n\n\n\n

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Account management by a specialized agency<\/p>\n<\/div>\n<\/div>\n\n\n\n

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SevenSins and Optimized - Collaboration journey<\/strong><\/p>\n\n\n\n

Thanks to the implementation of proper online marketing strategies, during the past years, SevenSins has ranked its position, from a marketing perspective, as a reference lingerie-niched store, by mainly focusing on strategic Google and Facebook Ads implementation. <\/p>\n\n\n\n

The collaboration between Optimized and SevenSins involves focusing on the implementation of a performance marketing strategy and management of pay per click channels. \nAs a result, the store managed to increase the volume of YoY conversions.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Testimonial<\/p>\n\n\n\n

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For over 12 years we have been providing our customers with the largest variety of lingerie, through our online presence, as well as through our showroom. We like to believe that our online store can spice up the life of our clients by offering them a vast collection of great quality lingerie. Working with Optimized over the past four years has helped us grow our visibility and has even given us the opportunity to display new products, which are meant to improve our customers\u2019 body image, confidence, and self-esteem. We are more than grateful for the results obtained and we are keen to continue the work on this path, together. <\/p>\n\n\n\n

Cristina Vasile, SevenSins Director<\/p>\n<\/div>\n<\/div>\n\n\n\n

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More case studies<\/p>\n\n\n\n

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\/en\/studiu-de-caz-republica-bio\/<\/a><\/p>\n\n\n\n

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+100%<\/p>\n\n\n\n

YoY transactions<\/p>\n<\/div><\/div>\n\n\n\n

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\/en\/studiu-de-caz-republica-bio\/<\/a><\/p>\n\n\n\n

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+75%<\/p>\n\n\n\n

YoY transactions<\/p>\n<\/div><\/div>\n\n\n\n

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\/en\/studiu-de-caz-republica-bio\/<\/a><\/p>\n\n\n\n

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4 years<\/p>\n\n\n\n

Of pay per click marketing with Optimized<\/p>\n<\/div><\/div>\n\n\n\n

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Let's get to know each other!<\/p>\n\n\n

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