Going back nine years ago, an online store was created. Today, it is one of the leading online stores in the “toys and items for children” category: 3Pitici. You’ve probably heard of it or at least have a friend who did.
This was Mădălina Stănescu’s first step in entrepreneurship. Although Mădălina had a strong foundation in terms of e-commerce, the journey was not easy and the development of 3Pitici meant both hard work and satisfaction.
Being an exclusively online business, started with personal funds, at the beginning Mădălina had to find the most efficient ways to advertise, being restricted by a low budget.
Madalina is a Consultant in Digital Marketing, with more than 12 years of experience in paid advertising, and the founder of Optimized Agency, specialized in performance marketing for e-commerce.
Previously, Mădălina worked for Google Romania, where she became a Google Certified Trainer, holding over 100 seminars and trainings for entrepreneurs, students and people from advertising agencies.
Currently, in addition to her role at Optimized, Madalina offers consulting in Growth Marketing for Google EMEA.
Silvia is a PPC and Online Marketing Specialist, with more than 15 years of experience in e-commerce.
She joined the Optimized team in 2018 and she manages accounts in various fields: fashion and accessories, organic products, garden equipment and tools, furniture and decorations, accessories and toys.
Silvia also has over 5 years of experience as an e-commerce entrepreneur.
Previously, she worked for online IT stores.
Magda is a PPC Specialist with more than 5 years of experience in online marketing.
She joined the Optimized team in 2020 and she manages accounts in various fields: health, IT, fashion, insurance services.
Marius is an SEO and PPC Specialist with over 8 years experience in Digital Marketing.
He joined the Optimized team in January 2021 and has experience in the fields of fashion, adult, IT, medical, hospitality. He specializes in Consumer Psychology and Business & Market Analysis.